Design, build, and operate low-latency, high-throughput ad delivery systems for bidding, ranking, auctions, and pacing. Integrate ML signals, collaborate with Product and Data teams, ensure reliability and observability, run operational reviews, and mentor engineers while driving scalable backend APIs and data processing pipelines.

Designs and leads content strategy for Expedia and Insurance product experiences, including onboarding, education, transactional flows, notifications, and loyalty journeys. Responsibilities include UX writing, information architecture, content modeling, research-driven testing, analytics, accessibility, localization, content audits, and stakeholder facilitation. The role influences cross-functional teams to create scalable, inclusive, customer-focused experiences and explores AI technologies to improve content strategy and efficiency.

Manages CRM data platform solutions across Expedia Group brands, including Salesforce Data Cloud and Marketing Cloud. Designs and maintains data pipelines, integrations, segmentation logic, ETL/ELT processes, and customer engagement capabilities. Uses SQL, Python, Java, AWS, and DevOps practices for data processing, validation, deployment, and troubleshooting. Oversees data quality, governance, privacy compliance, testing, monitoring, UAT, and stakeholder collaboration while mentoring junior colleagues.