First Insights

Specializing in usability testing, ethnographic studies, contextual interviews, online & traditional focus groups and heuristic analysis, First Insights provides a diverse set of research services designed to help companies meet their marketing and communications objectives more effectively.  We work closely with clients to understand their business, advertising and IT goals before selecting a research methodology, thereby helping them save valuable time and development expenses on Websites, Intranets and traditional marketing initiatives.

Our industry verticals include: automotive, travel, banking, insurance, e-commerce, pharmaceuticals & packaged goods.