First Insights

<p>Specializing in usability testing, ethnographic studies, contextual interviews, online &amp; traditional focus groups and heuristic analysis, First Insights provides a diverse set of research services designed to help companies meet their marketing and communications objectives more effectively.&nbsp; We work closely with clients to understand their business, advertising and IT goals before selecting a research methodology, thereby helping them save valuable time and development expenses on Websites, Intranets and traditional marketing initiatives.</p><p>Our industry verticals include: automotive, travel, banking, insurance, e-commerce, pharmaceuticals &amp; packaged goods.</p>