Teams at Headway

Lead clinical strategy for payer partnerships, promote external payer relations, analyze patient outcomes, inform product and network strategy, collaborate cross-functionally, and travel to support partnerships and conferences.

Own and scale Headway's SEM program across Google and Microsoft Ads, driving campaign architecture, bidding, budget allocation, and performance toward $50M+ annual spend. Design incrementality measurement (geo-lift, holdouts, MMM), partner with Engineering and Data Science on tracking and attribution, optimize post-click conversion with Product, and leverage AI agents to automate keyword expansion, ad copy, and bid signals.

Own partner health and growth for Headway27s care partnerships by managing executive relationships, running steering committees, leveraging data to identify growth opportunities, and collaborating cross-functionally with Product, Strategy, and Operations to improve partner experience and deepen health system and clinic relationships.