Teams at IRCA Group

Lead regional marketing strategy and execution for assigned IRCA Americas categories. Manage portfolio and innovation pipeline, create integrated campaigns and sales enablement, support strategic customer engagements, measure campaign ROI, partner cross-functionally (Sales, Culinary, R&D, Product), manage budgets and agencies, mentor junior team members, and maintain marketing assets and innovation libraries to drive B2B commercial growth.

Regional sales manager responsible for growing gourmet bakery and snacking ingredient sales through distributor partners across the eastern U.S., developing sales strategies, managing accounts, ensuring compliance with BRC and company policies, attending trade shows, and delivering sales forecasts and reports.