Key Holdings, Inc.

Key is a fan relationship platform that gives talent (celebrities, athletes, famous chefs, influencers, etc.) teams, brands, and entities control of their unique audience data with a one-of-a-kind fan relationship manager. Key allows talent to uncover psychographic and behavioral insights about their core audience, and then effectively communicate and activate that audience (or segments of it) with email, SMS, and media campaigns. Key collects actionable audience data by offering access to content in exchange. Additionally, the Key platform drives incremental monetization opportunities for Talent both on and off the platform. Key’s audience insights tool helps spark brand partnerships and guide marketing strategy. Finally, Key’s interactive experiences arm allows Talent to activate audiences right on the platform, securing more revenue and audience data for Talent.