Teams at Launch Potato

Lead BI developer owning end-to-end reporting for marketing verticals. Build and standardize dashboards, model complex/third-party data (LookML), partner with Yield, Paid Media, and Account Management to deliver actionable analyses that optimize campaign performance, conversion, and revenue.

Lead ownership of BI reporting infrastructure: build and standardize dashboards, extract insights from messy third‑party data, partner with marketing teams to drive performance optimization and deliver proactive retrospective analyses that influence business decisions.

Execute and optimize high-traffic landing page and funnel tests across devices and user journeys. Build, QA, launch, analyze, and document experiments involving copy, UI/UX, advertiser order, and lead forms. Monitor multiple KPIs, identify conversion improvements, ensure accurate tracking, and collaborate with copy, design, media, and optimization teams to deliver reliable, revenue-driving performance marketing outcomes.