Teams at Lytx

Develop and execute industry-vertical content strategy to drive brand awareness, share of voice, SEO and AEO. Own content planning and creation across the customer journey, measure performance against SOV/SEO/AEO KPIs, partner with demand generation, support executive messaging, and align cross-functionally to increase content visibility and conversions.

Plan, execute, and optimize full-funnel, multi-channel demand generation campaigns for enterprise and mid-market accounts. Collaborate with sales, operations, and cross-functional teams to define targeting, build CRM data and segmentation, set KPIs, measure and report performance, iterate on strategies, and scale repeatable demand programs to drive pipeline and revenue.

Own end-to-end planning and execution of the companys annual conference, tradeshows, and high-touch customer events. Manage budgets, vendors, logistics, on-site production, cross-functional stakeholder alignment, and KPI measurement. Deliver run-of-show documents, lead on-site teams, and produce post-event recaps and recommendations.