Teams at Marcel Digital

Implement, maintain, and QA front-end marketing analytics: GTM and GA4 tracking, build Looker Studio dashboards, support offline conversion uploads and platform integrations, troubleshoot discrepancies, and collaborate with paid media, SEO, and account teams to ensure accurate, actionable reporting aligned with client goals.

Lead AEO strategy and execution to increase AI-answer visibility and citation for B2B clients. Perform technical audits (schema, llms.txt, content architecture), content development for LLM retrieval, use AI-visibility tools and analytics (GA4, Looker Studio), and tie outcomes to lead generation. Advise clients, prioritize work across accounts, collaborate with paid media, analytics, and development, and drive innovation in AI-answer optimization.

The Paid Media Manager will oversee strategy, execution, and optimization of B2B paid media campaigns, focusing on driving revenue growth through various channels while building strong client relationships and ensuring operational excellence.