Teams at Marcel Digital

Manage strategy, execution, optimization, budgets, and performance for multi-channel paid media campaigns supporting B2B client revenue goals. Build campaigns across search, display, paid social, affiliate, feed management, and emerging channels. Partner with clients strategically, lead onboarding and account growth, analyze full-funnel performance, and translate data into recommendations. Collaborate with SEO, analytics, and development teams while contributing thought leadership and operational excellence.

Develop and execute AEO strategies that improve B2B clients’ visibility, accuracy, and citations across AI answer engines. Conduct technical audits, optimize entities, schema, llms.txt, and content architecture, and create citation-focused content. Measure AI visibility, referral traffic, leads, and revenue using specialized platforms, GA4, and Looker Studio. Advise clients, communicate performance insights, manage multiple engagements, collaborate across teams, and lead experimentation in emerging AI search technologies.

Support and coordinate software development and digital services projects by managing timelines, budgets, scope, deliverables, project plans, documentation, risks, and status reporting. Communicate with clients and cross-functional developers, designers, marketers, and subject matter experts. Maintain project-management tools, follow agile workflows, track action items, and gradually assume ownership of mid-size projects and client relationships.