Teams at Mars

Leads strategic planning and execution for the Pringles brand, driving consumer growth, household penetration, purchase occasions, market share, profitability, and long-term brand health. Develops annual and long-range brand plans, integrated marketing strategies, creative briefs, and growth plans. Partners with cross-functional teams, agencies, and senior leadership, using data, insights, financial analysis, and storytelling to influence business decisions.

Leads omnichannel shopper and customer marketing strategies for Mars Snacking across Amazon, DoorDash, and Instacart. Develops retail media, paid search, display, content, promotion, assortment, and merchandising plans; translates shopper and category insights into growth opportunities; manages measurement, optimization, budgets, agencies, partnerships, and test-and-learn programs. Partners with Sales, Brand, Customer Marketing, dCommerce, and Media teams to deliver profitable growth.

Leads consumer promotion strategy, planning, activation, and measurement across Mars Snacking brands. Translates brand, consumer, and shopper insights into integrated marketing programs, manages agencies, vendors, budgets, timelines, approvals, and portfolio planning, and partners with Brand, Sales, Commerce, Shopper Marketing, Legal, and external teams. Defines KPIs, conducts post-program analysis, and optimizes promotional investments to drive growth, strengthen partnerships, and improve ROI.