Teams at MyFitnessPal

Designs and leads scalable data platforms, event-driven services, orchestration pipelines, and DataOps practices using Python, Airflow, Snowflake, Kafka, and related technologies. The role establishes engineering standards, governance, security, observability, cost efficiency, and AI-assisted development practices. It also mentors engineers, drives cross-functional initiatives, modernizes data ingestion, and ensures reliable, compliant, and well-governed systems.

Own and scale influencer marketing strategy for Viral Automations, including budgeting, forecasting, campaign performance analysis, partner selection, deal structures, process improvements, and measurement. Translate business goals into priorities and resource plans, connect influencer results to growth KPIs, improve team efficiency, coach team members, and coordinate with Paid, Brand, Finance, Legal, and Creative teams.

Lead MyFitnessPal’s brand marketing strategy and campaigns from planning through launch and measurement. Own brand guidelines, campaign calendars, budgets, KPIs, and consumer insights while managing creative and media agencies. Develop briefs, oversee production across paid and owned channels, ensure brand consistency, evaluate performance, and translate analytics into recommendations. Train teams and partners on brand standards and AI-assisted review processes, while presenting results and strategic recommendations to senior leadership.