Optimal (formerly Effective Spend)

HQ
Austin
Total Offices: 2
81 Total Employees
Year Founded: 2008
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What's It Like to Work at Optimal (formerly Effective Spend)?

Optimal (formerly Effective Spend) Employee Reviews

My coworkers are adept, knowledgeable, and just a total joy to work with. The management team is full of proven leaders who share teachable lessons from their experiences while maintaining an open line of communication for feedback and new ideas.
Jenna
Jenna, SEO Strategist
Jenna, SEO Strategist
I'm constantly learning and expanding my skill set here. I've been given many opportunities to explore areas that interest me and my manager has worked with me to improve in new areas. I have holistically improved myself as a professional marketer.
Nick
Nick, Creative Designer - Producer
Nick, Creative Designer - Producer
An excellent environment for learning, getting work done, and delivering amazing results to clients. Everyone is super knowledgeable and excels in their area of expertise, leading to optimal performance for clients and is a win-win for everyone.
Sam
Sam, SEO Specialist
Sam, SEO Specialist
We never hesitate to show off the accomplishments of our fellow Effective Spenders big or small; whether it's a quick High-Five (15Five) on Slack, a shoutout during the big All-Hands meetings, or an impromptu gathering to celebrate achievements.
Casey
Casey, Lead Digital Media Strategist
Casey, Lead Digital Media Strategist
Our agency gives out annual "Effy Awards" that are peer nominated. Everyone in the company gets to vote. Additionally, our management and leadership team celebrates employee highlights and shoutouts during our weekly company-wide meetings.
Paula
Paula, Digital Media Director
Paula, Digital Media Director
Immensely! I started at Effective Spend right out of college with very little experience and have grown tremendously as a digital marketer over the past 2 years I have been with the company.
Derek
Derek, Digital Media Strategist
Derek, Digital Media Strategist
There's no typical day at Effective Spend, but that's what I love about agency life! There's a lot of variety in the day-to-day which keeps things fresh. On any given day I may be talking with clients about successes and strategy, mentoring my direct reports, collaborating and problem solving with my team members, or all of the above!
Julie
Julie, Sr. Digital PR Manager
Julie, Sr. Digital PR Manager
I love working on UX recs for client websites; getting in the mind of people to think about how they'd navigate, what they want to know, and how I can get them to click. I also love writing content and watching it climb in Google search results. I'm super competitive so get really excited when I see us move ahead of competitors.
Avery
Avery, SEO Strategist
Avery, SEO Strategist

What People Are Saying About Optimal (formerly Effective Spend)

  • Learning & Development: Structured training, mentorship, and cross‑channel exposure (paid search, social, SEO, marketplaces) are emphasized with hands‑on ownership and ongoing skill‑building. Clear mechanisms like OKRs and internal enablement point to continuous development built into day‑to‑day work.
  • Recognition: Peer‑nominated “Effy Awards,” frequent shout‑outs in all‑hands, and approachable leaders create visible acknowledgment of contributions. Rituals that spotlight wins help make effort and impact highly visible across the organization.
  • Benefits & Perks: Employer‑matched 401(k), medical/dental/vision, paid parental leave, student‑loan repayment, open/unlimited PTO, and wellness support are publicly listed alongside staff events, volunteer time, and hybrid/remote options. This breadth of perks supports flexibility, well‑being, and engagement beyond core compensation.

Optimal (formerly Effective Spend)'s Awards

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Optimal (formerly Effective Spend)'s Benefits

Promote from within

Provides customized development tracks

Implements team-based strategic planning

Open office floor plan to encourage communication and collaboration

Uses an OKR operational model to clearly define goals and priorities

Utilizes an open door policy that encourages accessibility

Offers a remote work program

We have fully remote work options available, as well as hybrid work options for those that enjoy a mix of in-office and at-home work.

Utilizes a flexible work schedule

Some folks are just early birds. Employees that like to get started early and get done early can shift their morning schedule to start at 7am.