Teams at Pogo

Own B2B paid acquisition across digital and offline channels (LinkedIn, Meta, OOH, direct mail). Design targeting strategies, manage budget allocation, measure CAC/ROAS and pipeline contribution, collaborate with marketing, sales, and design to optimize landing pages and creative, and iterate campaigns to scale performance.

Own end-to-end logistics and creative activations for conferences, dinners, and IRL events. Manage vendors, travel, staffing, ROI analysis, guerrilla experiments, and partnerships to drive pipeline and conversion.

Design end-to-end B2B platform and consumer app interfaces, craft polished UI/UX details, define design language and systems, collaborate with engineering and GTM, iterate quickly based on user and enterprise feedback, and help shape product roadmap and design culture at an early-stage startup.