Teams at RedSail Technologies

Own omnichannel programmatic advertising and DTC go-to-market strategy for a patient-facing health app. Lead patient acquisition, engagement, retention, pharma brand positioning, paid media, CRM/SMS campaigns, ABM initiatives, and marketing content. Manage DSP and agency relationships, develop patient and pharma messaging, support product launches, track performance KPIs, conduct competitive research, and recommend campaign optimizations. The role partners with clinical, product, pharmacy, pharma sales, and business development teams.

Lead DTC and B2B go-to-market for RxLocal, driving patient acquisition, activation, retention, and pharma brand engagement across paid digital, in-store, and CRM channels. Develop messaging, creative, ABM, campaign analytics, and sales enablement materials while partnering with product, pharma sales, and agencies to optimize performance.

Collects, cleans, transforms, explores, and statistically analyzes clinical, financial, and operational data. Builds visualizations and dashboards using tools such as Power BI and Tableau, communicates findings and recommendations to stakeholders, and collaborates with domain experts to evaluate program effectiveness. The role requires healthcare or pharmacy experience, SQL programming, strong analytical skills, attention to detail, and compliance with data privacy regulations such as HIPAA.