Teams at Risepoint

Owns day-to-day integrated marketing execution and full-funnel performance for university partners. Manages campaigns, approvals, launches, performance reporting, optimization, testing, partner communications, brand compliance, and marketing budgets. Leads cross-functional initiatives, supports strategic planning and escalations, provides guidance to junior team members, and applies partner-specific research and insights to improve leads, applications, enrollments, and retention.

Build, configure, test, deploy, and optimize lifecycle marketing automation workflows. Configure audiences, personalization, segmentation, and engagement logic; perform quality assurance; monitor performance; troubleshoot issues; maintain documentation; and collaborate with marketing, automation, and cross-functional teams to deliver reliable, personalized student engagement.

Leads media innovation and experimentation to improve acquisition economics, lead quality, enrollment, and partner outcomes. Develops new advertising models, evaluates media suppliers, oversees affiliate strategy, monitors marketplace and technology developments, and scales successful tests through playbooks, measurement frameworks, and operating models. Builds organizational capability in AI, automation, media intelligence, and emerging channels while educating stakeholders and discontinuing underperforming initiatives.