SALT XC Benefits Overview

Lead visual design for seasonal portfolio campaigns across Kraft Heinz brands. Develop campaign identities, brand guidelines, scalable design systems, retail experiences, packaging extensions, and promotional assets. Collaborate with multidisciplinary creative, brand, strategy, and retail teams to balance creative excellence with shopper behavior and production needs. Present strategic design rationale, mentor designers, and elevate visual craft across typography, composition, color, and storytelling.

Lead day-to-day strategy for multiple brands, developing social and cultural strategies, creative briefs, social playbooks, and paid/owned media recommendations. Coach Social Media Managers, translate social listening and data into insights, collaborate with creative teams, and present work to Brand Partners to drive culturally relevant activations.

Designs seasonal campaigns and retail shopper-marketing assets across Kraft Heinz brands. Creates point-of-sale materials, displays, signage, merchandising, promotional collateral, visual identities, and brand guidelines. Applies brand standards across print, digital, and retail touchpoints; collaborates with creative, strategy, and brand teams; develops concepts; prepares production-ready artwork; and maintains accuracy while managing multiple projects.