SALT XC Benefits Overview

Creates social-first content for iconic brands across platforms including TikTok, Instagram, YouTube, and Twitter. Plans, ideates, shoots, edits, designs, and optimizes still and video assets, while identifying trends and developing always-on social strategies. Collaborates with creatives and producers to deliver high-quality work rapidly, manage multiple priorities, and support real-time cultural moments. The role requires strong visual storytelling, videography, video editing, platform expertise, and proficiency with Adobe Creative Suite.

Supports advertising account teams by managing client communications, timelines, budgets, meetings, and project execution. Serves as an extension of Kraft Heinz brand teams, coordinating with creative, production, strategy, finance, and external partners. Maintains project details, tracks budgets, identifies process improvements, monitors industry trends, and helps deliver small to medium programs or contributes to larger initiatives.

Lead portfolio marketing strategy across multiple brands, developing occasion-based campaigns, creative briefs, communications plans, channel strategies, and shopper marketing initiatives. Collaborate with creative, account, and production teams to generate ideas, translate research into insights, and present compelling recommendations. The role focuses on retail, shopper, paid media, online, and traditional retail environments to drive cross-selling, incremental purchases, and business growth.