Teams at SALT XC

Lead multidisciplinary creative teams across Kraft Heinz brand portfolios to develop integrated campaigns, social and retail/shopper experiences. Coach senior and junior creatives, collaborate with strategy and accounts, manage production and budgets, and deliver culturally relevant, award-ready work across consumer touchpoints.

Lead execution and reporting for Heinz Verified benefits and partnerships, manage operator benefits suite and inventory, support loyalty portal and app growth, produce quarterly insights and communications, partner cross-functionally to optimize benefits and develop a 2027 strategy.

Lead influencer and creator marketing strategies for major food brands. Own brand creator programs end-to-end: strategy, ideation, talent negotiation, execution, approvals, budget management, cross-functional collaboration, and performance reporting. Drive innovative partnerships, manage creator relationships, and measure campaign impact.