Scale Down

Scale Down is a remarkable new approach to weight loss that leverages the science of self regulation and habit formation. Scale Down is designed to appear deceivingly simple to the end user who has only to step on the connected scale each morning. This self-monitoring data is at the core of Scale Down's behavioral phenotyping engine, which drives the personalized responsive feedback via daily text and weekly email. Scale Down is about small data - making self-monitoring data easily actionable. Scale Down's approach leads to high engagement and that engagement, in turn, leads to clinically-meaningful weight loss. Scale Down was developed by leading scientists in behavior change for weight loss, exercise, disease prevention and management. Our method has been proven in clinical trials; the Scale Down team includes the leading researchers on daily self weighing.