Teams at Skylight (skylightframe.com)

Owns Skylight Calendar’s digital acquisition strategy across Meta, Google, TikTok, AppLovin, and other channels. Manages an eight-figure budget, optimizes channel mix and marginal returns, leads incrementality and measurement programs, oversees creative testing, and partners with ecommerce, brand, retail, and influencer teams. The role also leads media buyers, analysts, agencies, and platform partners while communicating performance and growth recommendations to leadership.

Leads Skylight’s direct-to-consumer ecommerce channel and P&L, overseeing website strategy, pricing, assortment, conversion optimization, experimentation, SEO, forecasting, budgeting, and cross-functional product delivery. The role manages ecommerce priorities across product, design, engineering, marketing, finance, and operations while using data to improve traffic, conversion, average order value, revenue, and margin. It also requires hiring and developing a high-performing team and scaling ecommerce for a large omnichannel consumer hardware business.

Build and operate Skylight’s customer-facing e-commerce site using TypeScript, Hydrogen, React, and React Router v7. Own server-rendered experiences end to end, integrate commerce, content, and analytics APIs, improve performance and reliability, maintain strong test coverage, and collaborate across Marketing, Design, Product, and Operations. Mentor engineers through reviews and technical discussions.