Define strategy and roadmaps for Snap’s third-party advertising and commerce integrations. Lead partner-enabled product development from concept through launch, balancing advertiser value, technical feasibility, data quality, privacy, and speed. Collaborate with Engineering, Data Science, Sales, Marketing Science, Partnerships, and Product Marketing to deliver measurement experiences. Build ecosystem relationships, identify industry opportunities, and drive adoption of products that help advertisers measure campaign value.

Develop and lead integrated paid media strategies across search, social, YouTube, and other digital channels. Own campaign planning, activation, optimization, bidding, targeting, budget pacing, testing, and performance measurement. Analyze results and provide recommendations while partnering with analytics, data science, brand, creative, and product marketing teams. Manage platform relationships and establish scalable paid media processes, reporting standards, and best practices.

Lead the vision, strategy, roadmap, development, growth, and adoption of Snap’s advanced ads measurement products. Evaluate causal inference, experimentation, attribution methods, privacy changes, signals, brand safety, and industry standards. Coordinate Engineering, Data Science, Marketing Science, Sales, Partnerships, and Product Marketing while building relationships with external measurement partners and industry bodies. Drive alignment, customer-impacting delivery, and advertiser understanding of Snap advertising value.