Teams at Sono Bello

Lead execution and optimization of Sono Bello's web initiatives for patient acquisition. Manage cross-functional delivery of CMS updates, local listings, A/B tests, SEO, analytics (GA4), vendor relationships, and program processes. Track performance, surface recommendations, and support AI/tool adoption to improve web experience and conversion.

Lead strategy, execution, and measurement for $100M+ media investments across full funnel channels. Own channel strategy, budget allocation, campaign execution, agency management, and measurement infrastructure (GA4, attribution). Translate performance into business decisions and report to senior stakeholders to drive lead generation and ROI.

Lead creative strategy and storytelling across TV, video, digital, social, and direct response. Build messaging architecture and campaign platforms, manage internal creative staff and external agencies, write inspiring briefs, oversee production and launch, and partner with media and analytics to refine work based on insight and performance.