Teams at SRAM, LLC

Leads bike computer hardware products from concept through commercialization, including product strategy, requirements, positioning, go-to-market planning, profitability, demand forecasting, customer engagement, technical presentations, sales enablement, training, and lifecycle management. Partners with Engineering, Industrial Design, Sales, Marketing, and external customers to develop products, launch materials, and business strategies. Requires domestic and international travel up to 40% and customer-facing bike demonstrations.

Serve as SRAM's North America subject matter expert for U.S. import compliance. Manage HTS/ECCN classification, duty analysis, customs audits, SAP data maintenance, broker/vendor performance, and cross-functional trade compliance projects. Communicate regulatory changes, ensure documentation retention, and support distribution and strategic initiatives.