Teams at The Lunar Solar Group

Manage CRM strategy and client relationships across 6+ DTC accounts. Own end-to-end email production, segmentation, deployment, and QA. Build and optimize omnichannel retention programs (subscription, loyalty, referral), analyze reporting, recommend optimizations, and mentor 1-2 CRM analysts. Stay current on email best practices and coordinate with creative and e-commerce teams to drive retention and lifetime value.

The role involves leading ecommerce growth strategies for DTC brands, focusing on performance marketing, funnel optimization, and data-driven decision-making. Responsibilities include managing acquisition strategies, optimizing user experiences, and leading client relationships to drive measurable growth and impact.

Lead SEM strategy and execution for DTC/ecommerce clients across Google and Microsoft Ads. Oversee media planning, buying, performance monitoring (CPA, ROAS), feed management, AI-enabled optimization, client onboarding/relationships, SOP and process development, and mentor a team of SEM managers and analysts to drive growth and operational excellence.