TrafficGenius

TrafficGenius is the brainchild of Scott Murdoch, Ph.D., a senior-level methodologist and analytics professional and a specialist in big data. Using a multi-tiered approach, which includes applications featuring historical traffic data, crowdsourcing traffic data, and leading-edge HD video pattern recognition, Dr. Murdoch has developed a comprehensive tool to manipulate traffic light timing schedules and generate real-time, cost-effective solutions to oppressive traffic congestion. In short, a time-efficient and economically sound answer to every driver’s prayer. And if all this weren’t enough, TrafficGenius offers a “green” component to the mix: by lowering the number of idly-running cars and increasing smooth traffic flow, emission of air pollutants will be greatly diminished, adding yet another positive contribution to our lives and our planet!