Teams at Upland Software

Lead paid media and account-based advertising strategies across multiple B2B SaaS products and business units. Develop cross-channel campaigns, allocate budgets, optimize performance, and connect media investment to demand generation, pipeline, and revenue goals. Manage a direct report, establish global planning frameworks, analyze full-funnel results, and communicate recommendations to marketing and executive stakeholders while partnering with sales, demand generation, marketing operations, product marketing, and creative teams.