Teams at VML Enterprise Solutions

Leads Mazda’s enterprise marketing technology strategy, roadmap, CDP and CRM programs, audience segmentation, taxonomy governance, personalization, journey orchestration, measurement, and cross-agency coordination. Advises executive stakeholders on technology investments, platform decisions, operating models, and value realization. Directs strategic resources, facilitates alignment across business and technology teams, and establishes standards for governance, requirements, use cases, and scalable Martech operations.

Supports Mazda’s enterprise MarTech technology strategy, roadmap, CDP, CRM, personalization, taxonomy, audience segmentation, governance, and measurement initiatives. Translates business priorities into requirements, use cases, workstream plans, and recommendations. Coordinates stakeholders and agency partners, facilitates workshops, supports platform and governance decisions, and connects technology activity to measurable business outcomes. The role also mentors strategy resources and contributes reusable frameworks and thought leadership. Requires at least four days per week in-office with travel to Mazda and partner locations as needed.

Leads Mazda’s enterprise marketing technology strategy, roadmap, CDP and CRM programs, audience segmentation, taxonomy governance, personalization, measurement, and cross-agency orchestration. Advises senior stakeholders on platform and operating model decisions, coordinates technology partners, drives value realization, and develops Martech strategy teams.