Teams at WBEZ Chicago

Leads external communications for Chicago Public Media and its media brands. Develops communications strategy, manages media relations, writes press materials, builds executive thought leadership, supports crisis and reputation management, and advises senior leaders on messaging. The role cultivates journalist relationships, secures earned media and speaking opportunities, prepares executives for public appearances, and coordinates communications across marketing, editorial, development, legal, HR, and leadership teams.

Leads Chicago Public Media’s audience growth and member acquisition strategy across digital, audio, on-air, paid media, and emerging platforms. Owns the journey from audience awareness through first membership transaction, optimizing conversion, CPA, LTV, registration, and acquisition revenue. Develops testing, forecasting, attribution, messaging, and channel strategies while partnering cross-functionally with Product, Marketing, Insights, Editorial, Development, and Lifecycle teams. Manages the growth team, vendors, budgets, reporting standards, and performance accountability.

Leads enterprise lifecycle and retention strategy across brands, platforms, and audience segments. Owns segmentation, cohort modeling, churn reduction, sustainer conversion, renewal, upgrades, reactivation, messaging, experimentation, KPIs, and lifetime value optimization. Partners cross-functionally with Product, Marketing, Insights, Development, Editorial, Revenue Operations, and technology teams while managing and developing lifecycle staff.