Teams at The WNET Group

Lead digital growth and audience retention by designing and executing 360-degree campaigns for pillar programming. Manage ad strategy and budgets across Meta, TikTok, YouTube, and Google Ads, analyze performance against KPIs, and pivot within six-week sunset windows. Build tactics to acquire Gen Z and Gen Alpha on emerging platforms and amplify creator partnerships via paid and organic channels.

The role supports execution of media buys and sponsorships, manages media orders, and collaborates with multiple teams to fulfill campaign goals effectively.

The Content Production Specialist manages content production and scheduling for social media, engages with audiences, and analyzes performance for digital strategy refinement.