Teams at WPP

Manage paid search campaign execution, including keyword development, bid recommendations, budgets, reporting, ad copy, trafficking, uploads, quality assurance, and optimization. Provide tactical recommendations to senior team members and clients, monitor search tools and platforms, and mentor junior associates. The role requires practical PPC experience across Google and Bing, strong analytical and organizational skills, and proficiency in Excel.

Manages programmatic media strategy and execution across client campaigns. Responsibilities include building audiences, sourcing inventory, managing DSP campaigns, pacing budgets, optimizing performance, analyzing results, reporting to stakeholders, developing workflow processes, and training junior team members. The role requires collaboration with agency teams, publishers, planners, investors, operations, and analytics teams.

Leads day-to-day paid search operations, strategy, budgets, performance, and client relationships across multiple accounts. Manages search workflows, presents to senior clients, develops methodologies, and identifies business opportunities and risks. Trains and develops Search Managers, Senior Associates, and Associates while improving team capabilities and operational efficiency. Requires strong analytical, organizational, communication, relationship management, and leadership skills.