Teams at WPP

Lead and deliver digital media analytics projects: manage data, build measurement plans and visualizations, perform quantitative analysis and modeling, communicate insights to clients, and maintain BI/contract platforms while collaborating across teams.

Manage and negotiate media buys across assigned clients, oversee budgets, vendor RFPs and campaign setup, provide marketplace insights and pricing benchmarks, mentor junior investment staff, ensure adherence to KPIs, brand safety, and buy integrity.

Manage programmatic retail media activations across retailer DSPs and networks. Responsibilities include campaign setup, bidding and budgeting, optimization, reporting, ad tag audits, technical troubleshooting, reconciliations/invoicing, and deriving insights to maximize retail media performance.