Teams at Yahoo

Own strategy and execution of paid search campaigns across platforms. Manage keyword strategy, bidding, ad creative, landing page testing, audience layering, budget pacing, and performance analysis. Run A/B experiments, collaborate with Data Science on bidding and attribution models, adopt AI-driven features, and maintain platform relationships to drive efficient customer acquisition and growth.

Lead and scale a data science and experimentation organization for Growth & Media. Own experimentation platforms and causal inference, build predictive and audience models, architect data pipelines and model-serving infrastructure, embed ML into marketing workflows, increase testing velocity, and present actionable findings to senior leadership to optimize acquisition, engagement, and budget allocation.

Lead ASO strategy and execution for Yahoo's flagship apps across Apple App Store and Google Play. Build keyword intelligence, run metadata and creative A/B tests, leverage third-party ASO and analytics tools, influence product quality signals with Product and Engineering, hire and lead an ASO team, and prepare for emerging AI-driven app discovery surfaces to drive sustainable organic growth.