Brand Director, REVEAL

Job Overview:

We're looking for a Brand Director for Reveal: a strategic brand owner who can protect our category leadership while unlocking the next wave of growth. This role is about building brand preference, not just awareness. You will own Reveal's positioning, narrative and go-to-market clarity, ensuring everything we put into the world, from campaigns and product launches to retail storytelling and partnerships, feels unmistakably Reveal.

You'll partner deeply with our Creative Director to translate strategy into storytelling, with Product and CX to make sure the brand promise is real, and with Performance, Digital, Retail and Partnerships to make sure the brand drives growth. You'll lead a small, talented brand marketing team and help it grow. This is not a passive stewardship role. It's for someone who wants to shape perception, challenge assumptions about how a category leader should behave, and build a brand that delivers real business impact.

While this role can sit virtually, the team has a strong preference for this candidate to sit in Billings, MT. 

Responsibilities:

Brand Strategy & Positioning

• Own Reveal's brand strategy, positioning and long-term narrative 
• Clearly articulate who Reveal is for, what problem we solve and why we win 
• Protect and grow Reveal's leadership in the cellular trail camera category
• Reach new customers without diluting what makes Reveal, Reveal
• Establish and evolve Reveal's messaging hierarchy and tone of voice Campaign & Go-To-Market Leadership
• Lead Reveal's annual and quarterly brand planning
• Define campaign strategies, audiences and success metrics across DTC, retail, partnerships and community
• Own GTM strategy for new product, app and feature launches
• Partner with Performance Marketing so brand and demand work together as one growth engine

Creative Partnership

• Partner closely with the Creative Director to shape creative direction and storytelling 
• Provide clear, inspiring briefs that translate strategy into world-class creative
• Champion authentic storytelling built on real customers and real results
• Ensure creative work ladders back to brand strategy and customer truth Cross-Functional Leadership
• Act as the internal voice of the customer across Product, CX, Sales and Leadership
• Ensure brand promises align with real customer experiences
• Support retail, partnership and community storytelling with clear positioning and messaging
• Partner with leadership to align the organization around a bold, focused brand vision Measurement & Scale
• Own brand health metrics (awareness, consideration, preference) alongside performance outcomes
• Use customer insight, market research and competitive analysis to evolve strategy
• Lead, mentor and develop brand team members as the organization grows

Cross-Functional Leadership

• Act as the internal voice of the customer across Product, CX, Sales and Leadership
• Ensure brand promises align with real customer experiences
• Support retail, partnership and community storytelling with clear positioning and messaging
• Partner with leadership to align the organization around a bold, focused brand vision
  Measurement & Scale
• Own brand health metrics (awareness, consideration, preference) alongside performance
  outcomes
• Use customer insight, market research and competitive analysis to evolve strategy
• Lead, mentor and develop brand team members as the organization grows

Measurement & Scale

• Own brand health metrics (awareness, consideration, preference) alongside performance outcomes
• Use customer insight, market research and competitive analysis to evolve strategy
• Lead, mentor and develop brand team members as the organization grows

Requirements:

• 5+ years of experience in brand management, marketing strategy or product marketing
• Proven track record owning and growing a brand, not just supporting one
• Deep understanding of brand positioning, customer insight and messaging frameworks
• Experience partnering with creative teams to bring strategy to life
• Experience leading and developing a team
• Strong cross-functional leadership, with the ability to influence without direct authority
• Comfort presenting to executive leadership and defending strategic decisions
• Experience in fast-paced, entrepreneurial or high-growth brand environments

Preferred Qualification: 

• You hunt, or you know hunting culture well enough to earn credibility with people who do
• Experience in hunting, outdoor, sporting goods or other enthusiast categories
• Background in DTC + retail brands, including retail media and in-store storytelling
• Experience with subscription, app-driven or hardware-enabled products
• Experience with pro, ambassador, conservation or community programs

What Sets You Apart

• You believe brand is a growth lever, not a "nice to have"
• You know how to play offense as the market leader, without getting comfortable on leaning on price
• You obsess over clarity: who this is for, why it matters and why it wins
• You make customers the hero and let proof do the talking
• You balance long-term brand building with short-term business impact
• You think in narratives, not just taglines
• You're opinionated but collaborative: you push ideas forward without being precious