Innovation Brand Manager, US Retail

Position Title: Manager Brand US Retail
Position Type: Regular - Full-Time
Requisition ID: 40224
About the role .
The Innovation Brand Manager - US Retail Marketing is a critical member of the North America (NA) Marketing Team at McCain who is a key player in assisting in developing and executing annual and mid-range portfolio and marketing strategies, unlocking profitable growth. Working alongside the Sr. Brand Manager to drive consumer demand, be a strategic business partner, partnering with sales, innovation, marketing operations, go-to-market, insights, and other functional groups within the organization to meet portfolio business objectives.
If you're a creative and passionate individual who is interested in honing your marketing and general management skills where you can have autonomy to locally develop and implement brand plans, come join us at McCain Foods (US, Oakbrook, IL).
What you'll be doing.

• Co-develop and co-lead (with the Senior Manager) short and long term brand growth strategies to deliver sustainable results, and align other functions to those strategies. In partnership with the senior manager manage and lead the annual brand planning process for the brand and private label.
• Analyzes business, brand, customer data and build strategies and business cases with strong rationale, including translating consumer insight to high impact initiatives.
• Identify customer & channel opportunities with recommendations on actions.
• Manages and leads development and execution of sales fundamentals (pricing, merchandising, shelving, assortment).
• Support and/or Lead key initiatives including brand/promotional development through to campaign execution.
• Support brand positioning and equity building initiatives.
• Owns moderately complex cost savings projects and/or key influencer and overseer of MF initiatives.
• Prioritize the flow of resources at the brand segment & project level.
• Serves as a mentor/coach and/or manages and develops ABM's.
• Builds team and functional capability and culture.
• Owns delivering the integrated marketing mix across all executions. Leads brand advertising and total communication mix process & projects with the support of the agency and the Senior Manager of Media & Communication.

What you'll need to be successful.

• Undergraduate Degree. Major in marketing preferred and an MBA is strong plus.
• Previous marketing experience required dealing with CPG retailers (Walmart, Kroger, Publix, Wakefern and/or major grocery retailers preferred)
• Previous experience required developing brand strategy, the brand P&L, campaign development & communication, product launches, and sales fundamentals
• Food industry experience and/or Tier 1 CPG experience preferred
• Consistently achieves results, even under tough circumstances
• High degree of accountability with the ability to hold self and others accountable to meet commitments
• Ability lead cross functional projects and teams and handle multiple projects and priorities on time with excellence
• Ability to quickly and effectively build and maintain partnerships and work collaboratively with others to meet shared objectives
• Strong communication and interpersonal skills to function effectively as a leader and in a team and matrixed environment.
• A strong understanding of the US CPG retail environment with the ability to deliver solutions that benefit the company and customer
• Strong analytical and creative problem solving skills (gathers critical data, translates analysis of an opportunity to resulting volume and financial goals, develops POV and recommendation)
• Ability to be resilient in the face of adversity
• Has the courage to step up and address difficult issues
• Strong knowledge of Microsoft Office Suite (Word, Excel, Outlook, PowerPoint)
• IRI analytic capabilities

About the team.
Reporting to the Senior Brand Manager, US Retail, the Brand Manager has shared ownership and accountability in delivering volume, profit & share of the potato brand and will also have key initiative and/or segment ownership. Overseeing the US frozen potatoes branded McCain and private label business.
About McCain.
Click Here to learn more about McCain and how we provide you with opportunities to make an impact that matters.
Leadership principles.
At McCain, our leadership principles guide how we engage with customers, collaborate as a team, and achieve success. We focus on understanding customer needs, driving innovation, empowering people, and taking ownership to clear obstacles and deliver results.
The McCain experience.
We are McCain. This statement is a testament to our collective strength and our individual value. Your contributions play a vital role in our success. Our winning culture is rooted in authenticity and trust, empowering us to bring out the best in one another. Here, you'll find opportunities to learn, grow, and thrive. Join us and experience why we're better together.
Our purpose is grounded in building meaningful relationships. We're big believers in the power of working together in person-it helps us stay connected, collaborate more effectively, and grow as a team. At the same time, we recognize the importance of flexibility. Most office-based roles follow a hybrid model, with the option to work remotely two days a week. There may be exceptions depending on the role and location, so we encourage you to speak with your recruiter for more details.
Compensation Package : $97,500.00 - $130,000.00 . USD annually + Bonus eligibility
The above reflects the target compensation range for the position at the time of posting. Hiring compensation will be determined based on experience, skill set, education and training, and other organizational needs. This posting is for an existing vacancy.
Benefits: At McCain, we're on a mission to create a winning culture that puts employee safety and well-being at the heart of what we do, every day. We understand and appreciate that each person's needs are unique and ensure our benefits & well-being programs reflect that. Employees are eligible for the following benefits: health coverage (medical, dental, vision, prescription drug), retirement savings benefits, and leave support including medical, family and bereavement. Well-being programs include vacation and holidays, company-supported volunteering time, and mental health resources. Coverages are aligned with country, provincial and state governing plans and can vary by work level, location and nature of the role. Additional benefit detail available during the application process.
Your well-being matters to us, and we're here to provide you with the necessary resources to support you in being your best self at work - and at home.
McCain Foods is an equal opportunity employer. As a global family-owned company, we strive to be the employer of choice in the diverse communities around the world in which we live and work. We recognize that inclusion drives our creativity, resilience, and success and makes our business stronger. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, age, veteran status, disability, or any other protected characteristic under applicable law.
McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms), please let us know and we will work with you to find appropriate solutions.
Your privacy is important to us. By submitting personal data or information to us, you agree this will be handled in accordance with McCain's Global Privacy Policy and Global Employee Privacy Policy, as applicable. McCain leverages AI in the hiring process, though all final decisions are made by humans. You can understand our approach to AI and how your personal information is being handled here.
Job Family: Marketing
Location(s): US - United States of America : Illinois : Oakbrook Terrace
Company: McCain Foods USA, Inc.