About Morningstar and the Individual Investor Business
Morningstar’s Individual Investor business empowers investors with data, research, and tools to help them make informed financial decisions. Our flagship Morningstar Investor platform provides deep insights, portfolio tracking, and investment research, while Morningstar.com serves as a hub for market news, analysis, and educational content.
*NOTE: We’re not considering candidates who require sponsorship now or in the future.
The Role
We are seeking a Business Data Analyst to bring analytical rigor to our product efforts. The role will help us measure performance, analyze visitor and subscriber behavior, and optimize customer acquisition and retention efforts. This role will own data analytics architecture, reporting, forecasting models, user behavior analysis, and work cross-functionally to enhance our product and marketing strategies.
You will be responsible for building and tracking KPIs across Morningstar Investor, Morningstar.com, and our broader suite of investor products, implementing analytics solutions, and driving insights that support strategic decision-making. This role will report to the Head of Revenue and will partner with the engineering team to ensure seamless tracking and reporting.
Key Responsibilities
Data Analytics & Reporting
• Track and analyze daily, weekly, monthly, and yearly KPIs to measure the product’s effectiveness and progress toward growth goals.
• Build, maintain and continuously evolve dashboards that monitor trials, subscriber growth, page views, engagement, and on-site behavior across Morningstar Investor and Morningstar.com to meet the needs of the product.
• Consolidate data from various sources such as Google suite, Redshift, Stripe, and AWS to create automated reporting solutions that provide actionable insights.
• Collaborate with the engineering team to design solutions to better surface and analyze these insights.
• Monitor and validate data from third-party sources to ensure accuracy and reliability.
• Define baseline targets and use data-driven insights to optimize acquisition, engagement, and retention strategies.
• Conduct cohort analysis, customer lifetime value (LTV) modeling, and retention analysis to inform product investment decisions.
Forecasting & Financial Modeling
• Develop and maintain financial forecasting models to project revenue growth and subscription trends over the next three years based on historical data and market assumptions.
• Evaluate the impact of pricing, marketing spend, and customer acquisition efforts on financial performance.
Data Infrastructure & Collaboration
• Work with engineering and data teams to build and maintain a centralized data infrastructure that supports product analytics.
• Define and implement data tracking solutions using Google Tag Manager (GTM) and SQL-based data pipelines.
Qualifications & Skills
• 2-5 years of experience in data analytics or business intelligence.
• Strong experience in SQL for querying and analyzing large datasets.
• Proficiency in Google Marketing Platform (Google Analytics, Google Ads, Looker Studio).
• Experience working with data visualization tools (Tableau, QuickSight, Looker Studio).
• Strong analytical skills, including financial modeling, forecasting, and trend analysis.
• Ability to clean, structure, and interpret large datasets to generate actionable insights.
• Strong problem-solving skills and ability to translate data into business recommendations.
• Experience with AWS (Athena, Redshift, QuickSight) for data analysis.
• Familiarity with A/B testing tools (Google Optimize, Optimizely) and tracking platforms.
• Programming experience in Python or R for advanced data analysis.
• Knowledge of subscription-based business models and customer retention metrics.
Compensation and Benefits
At Morningstar we believe people are at their best when they are at their healthiest. That’s why we champion your wellness through a wide range of programs that support all stages of your personal and professional life. Here are some examples of the offerings we provide:
Financial Health
100% 401k match up to 6% of salary
Stock Ownership Potential
Company provided life insurance - 1x salary + commission
Physical Health
Comprehensive health benefits (medical/dental/vision) including potential premium discounts and company-provided HSA contributions (up to $500-$2,000 annually) for specific plans and coverages
Additional medical Wellness Incentives - up to $300-$600 annual
Company-provided long- and short-term disability insurance
Emotional Health
Trust-Based Time Off
6-week Paid Sabbatical Program
6-Week Paid Family Caregiving Leave
Competitive 8-24 Week Paid Parental Leave
Adoption Assistance
Leadership Coaching & Formal Mentorship Opportunities
Annual Flex Stipend - $1000 annually to cover personal education & well-being expenses
Tuition Reimbursement
Social Health
Charitable Matching Gifts program
Dollars for Doers volunteer program
Paid volunteering days
15+ Employee Resource & Affinity Groups
Incentive Target Percentage
7.5% AnnualMorningstar's hybrid work environment gives you the opportunity to collaborate in-person each week as we've found that we're at our best when we're purposely together on a regular basis. In most of our locations, our hybrid work model is four days in-office each week. A range of other benefits are also available to enhance flexibility as needs change. No matter where you are, you'll have tools and resources to engage meaningfully with your global colleagues.
001_MstarInc Morningstar Inc. Legal EntityMorningstar Chicago, Illinois, USA Office
Morningstar Global Headquarters Office
22 West Washington Street, Chicago, IL, United States, 60602
Morningstar’s Chicago office is the company’s headquarters, bringing together teams across research, technology, product, sales, corporate functions, and more. Employees work in a mission-driven culture shaped by independent thinking, openness, and fact-based decision-making, with the energy of a downtown location and opportunities to connect across teams.
Software Engineering
Software engineers at Morningstar build and maintain the applications that power the firm's work, and they do it in a culture built on independent thinking, evidence-based decisions, and continuous learning. Engineers are trusted to bring their own perspective and judgment to how the work gets done. That's not incidental to the culture here; it's central to it.
Product Manager
Product managers at Morningstar sit at the center of decisions that shape what gets built, and how it works. In Chicago, product managers work across areas including Credit Ratings; Data, Analytics & Research; Indexes; Investment Management & Services; and Corporate. Product managers are trusted to define what problems are worth solving and bring their own judgement to every stage of the process.
Research
Research at Morningstar spans markets, asset classes, and disciplines, all connected by the same purpose: give investors what they need to make confident decisions. Our independent research covers equities, managed investments, fixed income, alternatives, private markets, ESG and climate, and credit ratings. Analysts bring their own judgment to complex questions, and that independence is central to how the work gets done.
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