Content Specialist

About Us:

Champro is a growing branded manufacturer of team sports equipment and apparel. We are privately owned. For almost 40 years, we have focused on outstanding, integrity-driven customer service in delivering high-value, traditional and innovative athletic equipment and apparel. Champro has more than 1,300 employees in the U.S. and abroad. It is headquartered in Bannockburn, Ill.

Position:

The Content Specialist will assist in writing, publishing and managing content across all Champro’s owned and external channels. This individual will play an important role on the marketing team to ensure the accuracy, clarity and consistency of all of Champro’s product content. Our ideal candidate has some experience in product content writing and editing, as well as the ability to support the marketing department in its overall content strategy initiatives. The ideal candidate is a highly motivated individual with a keen attention to detail, ability to multitask, and the motivation to learn and grow with the role.

Essential Functions:

Brand Strategy

● Plays an active role in Champro’s website refresh, which will include a review of website architecture and user experience, to ensure that structure and content align with the Champro brand and customer experience goals

● Proficient in writing short- and long-form content including web and email copy, as well as bylines, blog posts, case studies, product descriptions and more

● Ensures content is optimized for search

● Participates in meetings and offers topic ideas, strategic recommendations and best practices about the use of content to support Champro’s business initiatives

● Supports social media initiatives and drives social media presence by crafting compelling posts, managing all accounts and regularly tracking growth through analytics

● Multitasks and uses resources to complete tasks within a deadline-oriented environment

● Has a strategic mindset that works cross functionally with design, product management and marketing

● Collaborates with the marketing team to implement email marketing campaigns that drive engagement with our target audience

● Assists in monitoring analytics to measure the effectiveness of marketing campaigns

● Works closely with other departments and stakeholders to understand project objectives and deliver content that supports those goals

● Ensures that all copy adheres to established editorial guidelines and maintains consistency across different platforms

● Organizes, stores and distributes product content/information to internal and external teams via spreadsheets

● Audits product content/information to ensure accuracy and consistency

● Creates and navigates spreadsheets easily while following data management best practices

Qualifications:

● Bachelor’s degree in Journalism, Communications, English or a related field

● 5+ years of experience in content development, with a portfolio of writing samples

● Strong command of MS Office, Google Suite

● Working knowledge of AP Style writing guidelines

Additional Details:

● Familiarity with Salisfy or other PIM platform is a plus

● SEO experience a plus

● Google Analytics experience a plus

● MailChimp experience a plus

Company Culture:

We are proud to offer eligible associates a full-range of benefits including medical, dental, vision and life insurance, as well as short-term and long-term disability, 401K, Profit Sharing, paid time off, holidays, and reimbursement toward gym membership fees. A collaborative atmosphere working together to exceed our customers’ expectations, as well as, an Equal Opportunity Employer bringing together diverse individuals to develop new and innovative solutions.