Content Writing Junior Marketing Associate (B2B Tech)

About the Role
Fulcrum is looking for a high-energy Content Writing Junior Marketing Associate to help translate complex B2B technology into clear, compelling human stories. This role sits at the center of our digital presence-you're not just writing blogs, you're shaping how Fulcrum shows up across channels.
From the punchy hook of a LinkedIn post to the depth of a white paper, you'll help craft content that supports our brand voice, fuels demand, and makes sophisticated technology accessible to real people.
This is an ideal role for an early-career writer who loves storytelling, thinks strategically about audiences, and wants hands-on experience in modern B2B tech marketing.
What You'll Do

• Write high-impact copy across Fulcrum's digital ecosystem, including LinkedIn, website landing pages, email campaigns and nurtures, and digital ads.
• Translate complex technical features into audience-specific benefits (e.g., tailoring messaging for a CTO vs. a CFO).
• Support SEO and GEO (Generative Engine Optimization) by structuring content for both traditional search and AI-driven discovery.
• Create supporting copy for digital assets such as short-form video scripts, infographics, and in-app messaging.
• Maintain consistency in brand voice, tone, and editorial quality across all Lines of Business.
• Collaborate with marketing teammates to quickly iterate, version, and refine content for live campaigns.

What You Bring

• Graduating in April, May, or June 2026, or a recent graduate from a top-tier university/college, or able to demonstrate significant professional work experience.
• Strong interest in B2B tech marketing, content, and storytelling.
• Ability to find the human value in technical or complex subject matter.
• Working knowledge of SEO fundamentals and curiosity about how AI search engines surface content.
• Understanding that different platforms require different tones, formats, and levels of depth.
• Comfort using generative AI tools for brainstorming, outlining, and rapid content iteration.
• Ability to work quickly without sacrificing clarity, accuracy, or polish.

Nice to Have

• Prior experience writing for B2B or technology audiences.
• Familiarity with CMS platforms (e.g., WordPress).
• Exposure to performance metrics or content optimization workflows.

Compensation and Perks

• Competitive salary based on experience.
• Fully stocked kitchen with assorted drinks & snacks.
• Professional development through mentors, training, and networking.
• Future opportunities-simplified pathway to employment.