Copywriter

Ready to join a small, fast-moving brand-side team with agency-level ambition?

Good Sam is the world’s largest community of RVers, connecting millions of outdoor enthusiasts through travel, community, and lifestyle. We are building a full-funnel brand, from awareness and culture-building through performance, conversion, and retention, and great writing is at the heart of everything we make.

We are seeking a Copywriter to write across the full Good Sam marketing stack. You will work across campaigns, social, email, paid media, experiential, and more as part of a lean, fast-moving in-house team. A genuine connection to the outdoors and the RV lifestyle is not just a nice-to-have, it will make you better at this job.

If you believe words move people, that the RV lifestyle deserves world-class storytelling, and you want to help build something meaningful at scale, this role is for you.

Key Responsibilities

Campaign & Brand Copywriting

• Concept and write copy for integrated campaigns across social, digital, video, paid media, OOH, and experiential, from taglines and scripts to headlines and CTAs.

• Develop brand voice copy that captures the spirit of the RV lifestyle, adventurous, community-driven, and grounded in the real experiences of Good Sam members.

• Write long-form content, stories, articles, and brand narratives, that earns attention, builds emotional connection, and compels people to keep reading.

• Contribute to creative concepting alongside art directors and the broader creative team, bringing copy-led ideas to the table from brief through execution.

• Write copy for Good Sam rallies, RV shows, and brand activations, event signage, scripts, on-site materials, and moments that speak directly to the RV community.

Email & CRM Copywriting

• Write email campaigns end-to-end, subject lines that drive opens, headlines that pull readers in, and body copy that moves people to act.

• Develop copy for triggered and lifecycle email programs, onboarding, retention, re-engagement, and membership campaigns, maintaining brand voice across every touchpoint in the CRM funnel.

• Partner with the CRM and marketing teams to concept and iterate on copy based on performance data, testing subject lines, CTAs, and messaging to improve engagement and conversion.

Social & Digital Copywriting

• Write platform-native copy for TikTok, Instagram, Facebook, and YouTube, captions, hooks, scripts, and overlays that earn attention in the first two seconds.

• Write paid media copy across Google, Meta, programmatic display, and native, balancing performance intent with brand voice.

• Support creator and influencer briefs with copy guidance, talking points, and messaging frameworks that keep brand voice consistent across partner content.

AI & Innovation

• Use AI writing tools (e.g., Claude, ChatGPT, Jasper) to accelerate copy iteration, brief development, and concept exploration, without sacrificing originality or brand voice.

• Stay current on AI capabilities as they apply to content creation and bring practical applications to the team’s workflow.

Qualifications

• 3–6 years of copywriting experience, with a portfolio that demonstrates range, brand campaigns, email, social, long-form, and performance copy.

• Proven ability to write across the funnel, from awareness-stage brand copy to conversion-focused email and paid media.

• Strong email copywriting chops, subject lines, headlines, body copy, and CTAs that drive measurable engagement.

• Fluency in social-first writing, platform-native hooks, captions, and scripts that earn attention organically.

• Experience concepting alongside art directors and contributing ideas, not just executing briefs written by others.

• Comfortable working at speed across multiple projects simultaneously in a lean team environment.

• Hands-on experience with AI writing tools in a real production environment, not just casual experimentation.

• Genuine connection to the outdoors, camping, or the RV lifestyle is a meaningful plus, this community is specific, and the best writing will come from someone who gets it.

• Bachelor’s degree in Advertising, English, Communications, Journalism, or a related field; equivalent professional experience considered.

General Compensation Disclosure

The pay range for this role considers several factors in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.   At Camping World, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the factors stated. A reasonable estimate of the current range is listed below.  

Pay Range:

In addition to competitive pay, we offer Paid Time Off, 401(k), an Employee Assistance Program, Good Sam Roadside Assistance, discounts, paid parental leave (if eligibility is met), Tuition Reimbursement (if eligibility is met), and on the job training opportunities. Full-time associates are offered a comprehensive benefit package including medical, dental, vision and more! Part-time associates are offered access to dental & vision coverage! For more information please visit: www.mycampingworldbenefits.com