CRM Marketing Specialist

Who we are: 

At SpotHero, we work as a team to empower people to get everywhere, easier! We’re rapidly growing with the mission of bringing the parking industry into the future through technology. Drivers across the nation use the SpotHero mobile app and website to reserve convenient, affordable parking in advance, on-the-go or through their connected cars, and parking companies rely on us to help them reach new customers while optimizing their business. We connect the dots with cutting-edge technology, delivering value to both sides of this exciting, evolving marketplace. We’ve been quite busy, take a peek at some of our recent announcements.

CRM Marketing Specialist at SpotHero: 

SpotHero is seeking a CRM Marketing Specialist to join our growing marketing team. In this role, you will primarily focus on building, executing, and optimizing B2B marketing campaigns, with additional support for B2C initiatives. You work across multiple channels, including email, in-app, push, and SMS. The ideal candidate has strong copywriting skills and experience leveraging CRM tools to drive engagement, retention, and revenue.

This role will join the Campaign team that sits within the Brand Marketing team. You will work closely with other CRM marketers to strategize and coordinate automated and broadcast campaigns within Iterable. You will work collaboratively with the Design, Content, and Revenue team to create compelling and cohesive communications that drive consumer and operator interaction.

What you will get to do:

• Execute CRM campaigns in Iterable across email, push, SMS, and in-app messaging, with a primary focus on operator (B2B) communications and consumer campaigns relating to partnerships and events.
• Partner with the B2B Partner Marketing Specialist to build and launch campaigns and lifecycle journeys for operating partners.
• Build and maintain lifecycle campaigns focused on retention, engagement, and relationship building across consumer and operator audiences.
• Write clear, concise, and on-brand copy tailored to both operator (B2B) and consumer (B2C) audiences.
• Monitor and analyze campaign performance, reporting on key metrics such as deliverability, engagement, and conversion.
• Contribute to campaign planning and bring forward ideas grounded in CRM and lifecycle marketing best practices.

Who you are: 

• Detail-Oriented - Pays attention to details and learns to understand causes and not just effects.
• Creative - Ability to develop something unique that would not naturally evolve on its own, think outside the box.
• Communication - Communicates effectively and efficiently both verbally and in writing.
• Collaboration - Process of working with multiple individuals to complete a task or achieve a goal.
• Customer-Focused - Maintains committed to the SpotHero persona so marketplace brand is sustained.
• Project Management - Discipline of planning, organizing, and managing resources to bring about the successful completion of a specific project.

What you bring:

• 2+ years of experience working within a CRM platform such as Braze, Iterable, or related systems.
• Experience building personalized and dynamic message content via Handlebars or Liquid Logic.
• Experience building lifecycle journeys based on real-time events and strategic data-driven user segments.
• A data-driven approach that leverages multi-variant test designs to drive improvements.
• Familiar and comfortable working with email HTML. CSS knowledge is a plus
• Strong Written and Verbal Communication Skills.

Seeking candidates in:

• Chicago, IL - 2 days per week in office

What we are offering:

• Career game changer – A truly unique experience to work for a fast-growing company in a role with unlimited growth potential.
• Excellent benefits
  • We cover a generous portion of Medical Premiums, 50% of Dental and Vision Premiums, company-sponsored Life Insurance, STD, and AD&D coverage, a 401(k) with match and immediate vesting, and comprehensive leave policies to meet your needs in creating space for life.
• Flexible PTO policy and outstanding work/life balance – We value and support each individual team member.
• Grubhub weekly lunch stipend for in-office days
• Udemy License and Personal Learning Budget – We support the professional and personal growth of our people by providing everyone with learning resources and development opportunities.
• Annual parking stipend – Duh. We help people park!
• The opportunity to collaborate with fun, innovative, and passionate people in a casual yet highly productive atmosphere.
• Our commitment to allyship has been a central driver of how we Respect Fellow Drivers. You’ll have the opportunity to be part of Employee Resource Groups, access allyship learning resources, and actively contribute to our ongoing effort of making SpotHero inclusive for all.
• Employee programs to grow and support our people such as Discovery Days for Product and Engineering, Gearing up for Aspiring Leaders, and Mentorship Program.
• Wellness program – a workplace that actively supports your physical and mental wellbeing through ongoing events, initiatives, resources, and thoughtful perks and benefits.
• A workplace recognized as CityLights award winner by 1871, 2026 Best Places To Work by BuiltIn, Most Loved Workplace Certified by the Best Practice Institute, and recipient of multiple Comparably awards, including Best Company Culture, Best Company for Women, and Best Company for Diversity.

Compensation in Illinois:

• Depending on your skillset and experience, you can expect your base salary to be between $56,000 - $70,000 as well as a discretionary bonus and leading total rewards package.

At SpotHero, we Respect Fellow Drivers by providing an inclusive interview experience for everyone, including people with disabilities. We are happy to provide reasonable accommodations to candidates in need of individualized support during the hiring process. Please let our team know of your need when you apply or as you begin interviewing with our team.SpotHero is an equal opportunity employer. We know that a diverse workforce is the strongest workforce, and are committed to building and supporting an inclusive environment for all.Additionally, because we want to Remember to Signal, if you choose to provide us personal information in connection with a job application, please review our Applicant Privacy Notice which provides details about what information we collect and process about you in order to consider your candidacy.PLEASE NOTE: This position is ineligible for visa sponsorship. To be considered for this role, you must be legally authorized to work in the US and not require sponsorship for employment now or in the future.