Marketo and Analytics Manager at CSC Corptax
The fast-paced Corptax marketing team is expanding to further drive revenue-creation activities and to support the increasing needs of our fast growing company. This role is responsible for compiling data from marketing technology, CRM, and other sources in order to provide analytics and analysis of KPIs as well as overall campaign effectiveness. This role will also be responsible for growing and maintaining our Marketo platform. The ideal candidate will have experience managing Marketo and Google Analytics. Google Data Studio and CRM experience are a plus!
Using a sustainable and consistent process, establish and report on KPIs using data from multiple source systems to accurately communicate information/results
Measure and report on marketing effectiveness and perform periodic analysis of sales/CRM data to identify areas of opportunity with customers and to generate new leads
Pull engagement reports for all traditional and digital marketing activities and prepare them for distribution to stakeholders
Manage administration and expanded use of Marketo as the marketing automation platform, ensuring scalability, efficiency, best practices, and innovative approaches.
Building and reporting on nurture and Engagement programs, and optimizing Marketo campaigns.
Monitor Google Analytics and deliver actionable insights to internal stakeholders that will increase the success of marketing outcomes
Visualize and present key findings in ways that non-analytics team members can absorb and use to improve their effectiveness
Bachelor’s degree in Marketing, Analytics, or related field
2-3 years of experience in a business intelligence, insights, trend analysis, marketing, digital strategy, or related field
Minimum 2 years working with Marketo – certification preferred but not required
Marketing operations experience as it relates to email nurturing, funnel optimization, and database management.
Expertise with Google Analytics, Data Studio and Google Ads
Experience with CRM reporting (NetSuite or similar)
Able to examine data and make recommendations to improve project results going forward
Advanced knowledge of Microsoft Excel (including VLOOKUPs, pivot tables, etc.) and demonstrated experience in analysis, research, and presentation creation
Experience with Domo, Alteryx, Tableau or similar is a plus
A passion for analytics
Strong collaborator and able to effectively manage multiple projects with multiple contributors
Solid math skills as well as written and verbal communication skills
Strong organizational skills
Energetic self-starter able to work autonomously and follow up on assigned projects
Experience/fundamental understanding of SEO/SEM is a plus
Experience with WordPress or similar CMS and WYSIWYG editors is a plus
Qualified candidates may submit a resume and cover letter detailing how their experience aligns with the needs of the position via https://www.corptax.com/careers/.
CSC is the world’s leading provider of business, legal, tax, and digital brand services to companies around the globe. From keeping your business in compliance and streamlining operations, to protecting and promoting your brand online, we use our expertise and personal approach to help your business run smoother. We are the business behind business. We are the trusted partner for 90% of the Fortune 500®, more than half of the Best Global Brands (Interbrand®), nearly 10,000 law firms, and more than 3,000 financial organizations. Headquartered in Wilmington, Delaware, USA since 1899, we have offices throughout the United States, Canada, Europe, and the Asia-Pacific region. We are a global company capable of doing business wherever our clients are—and we accomplish that by employing experts in every business we serve. CSC is an equal opportunity employer.
Disclaimer: The information above describes the general nature and level of work performed by employees in this role. It is not intended to be a description of all duties, responsibilities, and qualifications.
WHY WORK WITH CSC?
At CSC®, we’re always looking ahead, finding ways to improve and anticipate the future needs of our customers. Curiosity fuels our innovation and productivity drives our results. This proactive mindset has helped us adapt and create solutions that have enabled businesses to run smoother and smarter for more than 115 years.
CSC is committed to attracting, developing, and retaining talented people whose personal values align with ours. We empower our employees to bring the right solutions to market to meet customer demand. That is why we are the premier provider of global solutions for more than 180,000 businesses.
CSC is a great place to work with smart and dedicated people. We have been voted a Top Workplace for 12 consecutive years.
We offer challenging work and career opportunities. Most positions are filled with internal moves and employee referrals.
CSC offers excellent benefits for you and your family, including medical/dental/life insurance, paid time off, tuition reimbursement, and more.
Our work environment supports current and future technology initiatives through open design, sit/stand workstations, and digital interface points that enhance teamwork and collaboration. It’s an exciting time for us in terms of growth and expansion.