Sr. Business Analyst, Gaming
Who we are: Founded in 2001, Vivid Seats (NASDAQ: SEAT) is a leading online ticket marketplace committed to becoming the ultimate partner for connecting fans to the live events, artists, and teams they love. We believe in the power of experiences and are fiercely dedicated to building products that inspire human connections. Named as one of Built In Chicago's top 10 places to work in 2021, we believe that our People are our greatest competitive advantage. To support our People, we have built a company culture that empowers our employees to embrace challenges, encourages unity through collaboration, and seeks to constantly evolve by leveraging data and inspiring innovation.
Vivid Seats acquired Betcha Sports, Inc., a real money sports app that leverages unique social and gamification features to take what's previously been a mundane, single player experience & turn it into something community oriented and competitive. Now, under the Vivid Picks banner, it reflects a one-of-a-kind blended product experience that includes ecommerce, featuring a curated selection of sporting events based on team and player preferences-all while turning predicting the game into a game of its own.
The Opportunity:
As a Sr. Business Analyst you will own key customer metrics, reporting and analytics for Vivid Picks. You will serve as the analytical guru working closely with Product, Marketing and the Vivid Picks team to extract key data points and model the impact of new marketing channels, campaigns and strategic projects. You will build dashboards, analyze data, and provide modeling expertise to generate actionable insights that will drive business decisions. The Sr. Business Analyst position provides a high-performing, analytically inclined individual the opportunity to own Vivid Picks reporting and analytics, learn the business by working across multiple functional areas, and have close visibility with business leaders. The ideal candidate is both data savvy, utilizing SQL and various BI tools to gather and organize data, as well as adept at modeling and analyzing new ideas.
How your role contributes to the success of Vivid Seats:
• Generate insightful analysis, reporting and data visualization for key Vivid Picks and customer metrics.
• Develop a deep understanding of our customer base and crossover between Vivid Seats and Vivid Picks.
• Work closely with the Vivid Picks and Marketing teams to model, evaluate and continuously optimize new and existing marketing channels to power the flywheel between Vivid Seats and Vivid Picks.
• Work independently while managing and meeting competing deliverables while keeping stakeholders informed on timelines and setting expectations in a dynamic, fast-paced and evolving environment.
• Collaborate with Data Engineering and the greater Analytics teams to leverage data sets, analytical tools and resources to advance the quality and presentation of data.
How your role expectations will progress as a Business Analyst in the first 30, 60 and 90 days:
30 days in
• Complete new hire orientation, gaining the resources you need to be successful.
• Acclimate to team and company norms, business objectives, and Vivid Seats values.
• Learn about the ecosystem between Vivid Picks & Vivid Seats and the flywheel we are building.
• Understand all relevant tables in database, Looker/LookML and Google Analytics.
• Steep yourself in historical performance data, including CAC of performance marketing efforts and LTV/payback periods by owning existing Vivid Picks reporting.
60 days in
• Support Vivid Picks team in defining, measurement and reporting of program KPIs.
• Independently own reporting needs of Vivid Picks team as a trusted partner and proactively provide data and insights to stakeholders.
• Build a modeling framework to assess existing marketing channels and determine baseline metrics.
90 days in
• Play an active role in continued learnings to advance skill sets necessary for team goals.
• Develop a deep understanding of which marketing channels are driving which customer segments & the differences in their behavior.
• Collaborate with Data Engineering to leverage tools and resources to implement process improvements to advance the quality and ease of reporting.
What You'll Bring:
• Programming skills in SQL required. Must have the ability to write complex, highly-optimized queries across multiple tables, data sources , and granularities of detail.
• Ability to translate complex business concepts into new SQL tables/definitions used to support both regular reporting and ad hoc requests.
• Experience working with BI tools (Looker, Tableau, PowerBI, Cognos, etc.) to create efficient and accurate reporting and dashboards.
• Excellent analytical skills, ability to build models and findings into actionable next steps with an understanding of Customer LTV, CAC, customer modeling and cohorting.
• Eye for detail and demonstrated ability to solve problems logically and systemically while ensuring information is accurate and consistent across reporting.
• Strong written and verbal communication skills to effectively present complex information to stakeholders in an easy-to-understand manner.
• Ability to build strong cross functional relationships and collaborate with peers in a constructive manner.
• Proactive work style with the ability to handle multiple projects on time and in a fast-paced and evolving environment.
• A passion for sports, live events and fantasy/gaming.
Our Commitment:
We are an equal opportunity employer that values the critical importance of a diverse workforce and sense of belonging. Many of our roles have flexible requirements and we encourage you to apply regardless of whether you meet every qualification.
Vivid Seats provides competitive compensation; bonus incentives; FLEX PTO; mental health days; medical, dental, and vision insurance; 401K matching; monthly credits and discounts for attending live events; remote work and snack allowances; and a variety of additional workplace perks.
Location: Chicago, Illinois (Hybrid)
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