Demand Marketing Manager - Cable

Hi, I'm Cassie Alexander, your Recruiter and guide to joining CSG! We are excited to learn more about you and your unique background.

The Demand Marketing Manager – Cable supports the coordination and implementation of CSG’s outbound marketing activities directed toward current and potential cable customers globally. This role partners with CBU and Global Marketing teams on the creation and execution of demand marketing strategies to help grow our business worldwide. The role leverages data-driven analysis and problem solving to drive business growth through effective marketing programs. This highly collaborative role works closely with Global Marketing, Product and GTM teams to ensure alignment to overall business objectives.

We are looking for a Demand Marketing Manager – Cable who will:

• Develop and implement innovative outbound marketing strategies and programs intended to meet and exceed sales objectives. Ensure effective targeting, positioning, messaging and execution of marketing campaigns across the organization.

• Serve as the primary point of contact for CBU teams to ensure that demand marketing programs for the cable business increase early-stage opportunities and nurture existing pipeline throughout the sales process.

• Monitor program results and make enhancements and adjustments as needed.

• Partner with CBU and Global Marketing teams to continuously advance messaging, positioning, sales strategies and growth initiatives aligned to the market environment and customer needs, supporting integrated marketing campaigns across prioritized go-to-market initiatives.

• Build and maintain collaborative relationships with CBU and Global Marketing teams, and make recommendations for enhancements to the overall demand marketing strategy.

• Develop and implement programs and campaigns to fill the lead pipeline and align marketing planning to meet and exceed lead and opportunity goals.

• Ensure messaging and positioning are relevant to market needs, effective within marketing campaigns, and shared via sales enablement assets with the global cable and telecommunications sales team.

• Develop and execute plans for demand-focused events that support overall demand strategy. Collaborate with CBU, Global Marketing and Product teams to ensure event alignment with lead generation and nurture objectives.

• Support Demand Marketing leadership in driving demand generation and nurture strategies, partnering with Digital Marketing and ABM teams on hyper-targeted campaigns and with Revenue Operations on lead tracking, analysis and reporting.

• Collaborate on content and collateral that support demand programs, including case studies, testimonials and thought leadership.

• Partner with teammates, prioritizing effectively and consistently delivering tasks across multiple projects and campaigns to support team goals. 

• Must be able to travel internationally and/or domestically up to 20% of the time.

Is this opportunity right for you? We are looking for candidates who have:

• Bachelor’s degree in Marketing, Business, related field or equivalent experience

• 4+ years of cable and telco marketing experience, including strong demand marketing program expertise including proven responsibility for multiple, multi-touch marketing initiatives in a B2B technology environment

• Strong project management and planning skills

• Excellent written and verbal communication skills

• Ability to think strategically, generate creative solutions, manage multiple projects, and achieve successful business results

• Ability to work with all levels of internal staff, clients and prospects and develop strong working relationships across the organization

• Knowledge of how to effectively prioritize and get things done in a fast-paced, fluid environment

• Familiarity with a variety of marketing campaign management tools and technologies (i.e. Salesforce, Pardot, Asana, etc.)

• Ability to read, write, speak and understand the English language in a business environment

CSGer Perks & Benefits 

• Work from Home

• Employee Belonging Groups

• Healthcare: Dental, Medical, and Vision

• Paid Vacation, Volunteer, and Holiday Time Off

• And so much more!

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Please submit your application at csgi.com/careers. Applications will be accepted for at least 5 days from original posting date.

Colorado Residents: In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.

Position Pay Range:

This range represents the low and high end of the salary range for this position. Actual salaries will vary based on factors including but not limited to geographical location and experience.

This role is eligible for a bonus opportunity.

Location(s):

Accommodation:

If you would like to be considered for employment opportunities with CSG and need special assistance due to a disability or accommodation for a disability throughout any aspect of the application process, please call us at +1 (402) 431-7440 or email us at [email protected]. CSG provides accommodations for persons with disabilities in employment, including during the hiring process and any interview and/or testing processes.

Our Guiding Principles:

Impact: Always help and empower others, whether they’re colleagues or customers. When our employees set their minds to something, great things happen.

Integrity: Do what’s right for our customers and our people while being authentic. We treat everyone with trust and respect—that’s just who we are.

Inspiration: Be bold in the way you think and passionate about the work you do. Test out innovative ideas without the fear of failure.

CSG empowers companies to build unforgettable experiences, making it easier for people and businesses to connect with, use and pay for the services they value most. For over 40 years, CSG's technologies and people have helped some of the world's most recognizable brands solve their toughest business challenges and evolve to meet the demands of today's digital economy.

By channeling the power of all, we make ordinary customer and employee experiences extraordinary. Our people [CSGers] are fearlessly committed and connected, high on integrity and low on ego, making us the easiest company to do business with and the best place to work. We power a culture of integrity, innovation, and impact across our locations, representing the most authentic version of ourselves to build a better future together. That's just who we are.

Learn more about CSG Inclusion & Impact here.

Our culture is award-winning: CSG has been recognized a US News & World Report “Best Companies to Work For” for 2025-2026, a Newsweek “America’s Greatest Workplaces in Tech” for 2025 and “The Top Company in Technology for Women to Work” for 2025, among many others.