Leads CrossFit’s global affiliate business, overseeing network growth, retention, operational support, performance metrics, budgeting, and business model optimization. Partners across departments to improve value for affiliate owners, gathers field feedback, and develops scalable operating frameworks. Recruits and mentors the affiliate operations team while driving sustainable growth and operational excellence across the global network.
CrossFit is seeking a Director of Affiliates—a proven business leader and experienced affiliate owner to lead our affiliate business and ensure HQ effectively serves and empowers the global CrossFit affiliate community.
Reporting directly to the CEO, you will lead the teams responsible for supporting, expanding, and strengthening the global affiliate network. You will define the strategic vision, drive key performance metrics, and collaborate across all HQ departments to deliver practical, high-impact solutions for affiliate owners.
As someone who has operated an affiliate, managed operations, coached athletes, and driven business growth, you will leverage your firsthand operational experience to support thousands of affiliate owners in scaling sustainable, successful businesses.
- Network Growth & Retention: Drive affiliate network expansion while enhancing retention strategies and tracking core performance metrics.
- Affiliate Advocacy & Support: Provide robust operational support, foster direct feedback channels, and serve as the primary advocate for affiliate owners within HQ.
- Operational Excellence: Streamline business operations, establish clear performance benchmarks, oversee budget allocation, and leverage data-driven insights.
- Team Leadership: Recruit, mentor, and develop a high-performing team focused on execution, accountability, and continuous improvement.
- Business Model Optimization: Enhance unit economics for affiliates and ensure all HQ initiatives deliver tangible value to local gym owners.
- Strategic Execution: Lead overall strategy and execution for the affiliate business unit, maintaining accountability for quarterly performance targets.
- Community Engagement: Engage directly with affiliate owners through site visits, community events, and roundtables to gather field intelligence and align HQ priorities.
- Unit Economics: Analyze affiliate unit economics to identify drivers of sustainability, growth, and operational risk across the network.
- Cross-Functional Collaboration: Partner cross-functionally with Education, Sport, Marketing, Product & Technology, Finance, and Legal to ensure cross-departmental alignment.
- Budget Management: Manage the departmental operating budget in collaboration with Finance, optimizing resource allocation to yield high impact for owners.
- Operational Improvement: Monitor key performance indicators, streamline workflows, and remove operational friction for local gym operations.
- Team Mentorship: Coach, mentor, and cultivate leadership development within the affiliate operations team.
- Affiliate Ownership: Current ownership and operational experience with a CrossFit affiliate.
- Certifications & Open Participation: Active CrossFit Level 4 (CF-L4) certification and ongoing active participation in the CrossFit Open.
- Strategic Analysis: Strong analytical and strategic planning skills with a focus on measurable outcomes.
- Affiliate-First Leadership: Agile, affiliate-first leadership style with a dedication to eliminating low-value processes.
- Team Building: Proven capability to build trust, inspire teams, and develop talent effectively.
- Executive Leadership: 10+ years of progressive executive leadership in business operations, account management, franchise/network operations, or professional services.
- Remote Team Management: Demonstrated expertise managing senior leaders and leading geographically dispersed or remote organizations.
- Growth & Scaling: Proven track record of driving operational scale, financial growth, and customer retention metrics.
- Operational Frameworks: Experience designing and implementing scalable operational frameworks and organizational structures.
- CrossFit Ecosystem Domain Expertise: Deep domain expertise and understanding of the CrossFit affiliate model and ecosystem strongly preferred.
Similar Jobs
Artificial Intelligence • Automotive • Greentech • Information Technology • Machine Learning • Software • Cybersecurity
Provides remote technical customer support for Xtime and Cox Automotive products through phone, email, and chat. Resolves routine product and application issues, documents cases in CRM systems, trains and coaches customers, coordinates with internal teams, and follows up through resolution while meeting quality standards.
Top Skills:
Cox Automotive SuiteCRMGenesys PurecloudSalesforceXtime
3 Hours Ago
Cloud • Information Technology • Consulting
Leads Risk & Resilience advisory pursuits and client engagements across enterprise risk, cybersecurity, cloud, AI, governance, compliance, and operational readiness. Oversees solution design, proposals, pricing, SOWs, commercial governance, delivery quality, executive relationships, and engagement risks. Supports practice growth by developing offerings, methodologies, intellectual property, seller enablement, and team capability while ensuring sales commitments translate into successful client outcomes.
Top Skills:
Artificial IntelligenceCloud ComputingComplianceCybersecurityEnterprise Risk ManagementGovernance
3 Hours Ago
Cloud • Information Technology • Consulting
Provides senior advisory, pursuit, commercial, and delivery leadership for a Risk & Resilience consulting practice. Leads complex enterprise opportunities, solution shaping, pricing and scope governance, executive client engagements, delivery oversight, practice development, and client risk management across cybersecurity, cloud, AI, governance, compliance, and resilience.
Top Skills:
Artificial IntelligenceCloudCybersecurity
What you need to know about the Chicago Tech Scene
With vibrant neighborhoods, great food and more affordable housing than either coast, Chicago might be the most liveable major tech hub. It is the birthplace of modern commodities and futures trading, a national hub for logistics and commerce, and home to the American Medical Association and the American Bar Association. This diverse blend of industry influences has helped Chicago emerge as a major player in verticals like fintech, biotechnology, legal tech, e-commerce and logistics technology. It’s also a major hiring center for tech companies on both coasts.
Key Facts About Chicago Tech
- Number of Tech Workers: 245,800; 5.2% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: McDonald’s, John Deere, Boeing, Morningstar
- Key Industries: Artificial intelligence, biotechnology, fintech, software, logistics technology
- Funding Landscape: $2.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Pritzker Group Venture Capital, Arch Venture Partners, MATH Venture Partners, Jump Capital, Hyde Park Venture Partners
- Research Centers and Universities: Northwestern University, University of Chicago, University of Illinois Urbana-Champaign, Illinois Institute of Technology, Argonne National Laboratory, Fermi National Accelerator Laboratory
