The Director of Demand Generation will develop and execute a comprehensive strategy to drive high-quality leads and accelerate revenue growth through targeted campaigns and marketing automation.
About the Role
We're seeking a data-driven Director of Demand Generation to develop and execute our demand generation strategy, driving high-quality leads and accelerating pipeline growth. You'll own the full demand generation funnel, creating integrated campaigns that attract, engage, and convert our ideal customers. Working cross-functionally with sales, product, and customer success teams, you'll build and optimize programs that deliver measurable business impact.
Key Responsibilities
• Develop and execute a comprehensive demand generation strategy that consistently delivers high-quality leads, accelerates pipeline growth, and drives measurable revenue impact across the full buyer journey
• Plan and execute highly targeted ABM programs to engage strategic accounts and key decision-makers, working closely with sales to develop personalized campaigns and coordinated multi-channel touchpoints
• Own paid advertising, retargeting, and digital marketing initiatives across channels (LinkedIn, display), managing budget allocation and optimizing campaigns for measurable ROI
• Leverage HubSpot to build sophisticated marketing automation workflows, lead scoring models, email nurture campaigns, and attribution reporting while maintaining seamless sales integration
• Conduct continuous performance analysis, A/B testing, and campaign optimization to improve conversion rates, reduce acquisition costs, and maximize marketing efficiency
What We're Looking For
• 4-6 years of experience in growth marketing, demand generation, or performance marketing roles, preferably in B2B SaaS
• Proven track record of developing and scaling successful demand generation programs that drove measurable pipeline and revenue growth
• Deep expertise in ABM methodologies and enterprise marketing strategies
• Strong performance marketing skills with demonstrated ability to optimize paid channels for ROI
• Advanced HubSpot proficiency including marketing automation, workflows, lead scoring, reporting, and CRM integration. You will be the marketing liaison for HubSpot, working closely with Operations.
• Data-driven mindset with strong analytical skills and experience with marketing attribution
About Us
At Teramind, we're pioneering a predictive, AI-driven approach to safeguarding organizations' people, data, and operations. As a global leader in user behavior analytics, insider risk management, and workforce intelligence, we empower businesses to transform data into a strategic asset - delivering clear visibility, control, and proactive protection across digital environments.
We're open to hiring in just about every country in the world! Feel free to apply even if you don't live in the country listed in the job description.
Benefits
This is a remote job. Work from anywhere! We’ve been thriving as a fully-remote team since 2014. To us, remote work means flexibility and having truly diverse, global teams.
Additionally:
• Collaboration with a forward-thinking team where new ideas come to life, experience is valued, and talent is incubated.
• Competitive salary
• High-quality health benefits
• 401(k) with employer match
• Career growth opportunities
• Unlimited paid time off
• Company-issued laptop (choice of Mac or PC)
• Professional development budget
About our recruitment process
We don’t expect a perfect fit for every requirement we’ve outlined. If you can see yourself contributing to the team, we want to hear your story. You can expect up to 3 interviews. In some scenarios, we’re able to streamline the process to have minimal rounds. Director-level roles and above should expect a more thorough process, with multiple rounds of interviews.
All roles require reference and background checks
Teramind is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration without regard to race, age, religion, color, marital status, national origin, gender, gender identity or expression, sexual orientation, disability, or veteran status.
Top Skills
Hubspot
Similar Jobs
Artificial Intelligence • Information Technology • Machine Learning • Marketing Tech • Sales • Software • Database
Lead the growth strategy for demand generation in a B2B SaaS environment, focusing on pipeline and revenue generation through campaigns and analytics.
Top Skills:
AmplitudeCustomer.IoHubspotMarketoSegment
Security • Software
The Director of Demand Generation will scale pipeline creation, define channel strategies, manage forecasting, and optimize demand generation for various market segments.
Top Skills:
AbmAIB2B SaasDigital Marketing
Consumer Web • eCommerce • Information Technology • Retail • Software • Analytics • App development
The Pro Quoting Senior Coordinator mentors a team while managing quote assignments, supporting sales inquiries, and facilitating Pro customer interactions to drive increased sales.
What you need to know about the Chicago Tech Scene
With vibrant neighborhoods, great food and more affordable housing than either coast, Chicago might be the most liveable major tech hub. It is the birthplace of modern commodities and futures trading, a national hub for logistics and commerce, and home to the American Medical Association and the American Bar Association. This diverse blend of industry influences has helped Chicago emerge as a major player in verticals like fintech, biotechnology, legal tech, e-commerce and logistics technology. It’s also a major hiring center for tech companies on both coasts.
Key Facts About Chicago Tech
- Number of Tech Workers: 245,800; 5.2% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: McDonald’s, John Deere, Boeing, Morningstar
- Key Industries: Artificial intelligence, biotechnology, fintech, software, logistics technology
- Funding Landscape: $2.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Pritzker Group Venture Capital, Arch Venture Partners, MATH Venture Partners, Jump Capital, Hyde Park Venture Partners
- Research Centers and Universities: Northwestern University, University of Chicago, University of Illinois Urbana-Champaign, Illinois Institute of Technology, Argonne National Laboratory, Fermi National Accelerator Laboratory
