Lead digital analytics and customer insights strategy to enhance customer understanding and optimize site performance through advanced analytics and collaboration with various teams.
Director of Digital Analytics & Customer Insights
About rag & bone
From our origins in New York in 2002, rag & bone was founded on a belief of uncompromising ideals: a commitment to doing things the right way, not the easy way. To making things that are as original as they are timeless. To being true to ourselves, even when that truth sets us apart from the mainstream.
We still believe in the same principles we started with: the easy elegance of classic British tailoring, the authenticity of American workwear, and the originality of our home city, New York. As New Yorkers, community and authenticity have become synonymous with our brand. An inclusive environment at rag & bone upholds our original values by encouraging employee connection and empowering each individual to have a voice on policy, process and collaboration for a more equitable future.
Job Summary:
Rag & bone is seeking a Director of Digital Analytics & Customer Insights to lead our data-driven strategy for understanding customer behavior and optimizing site performance. This role will own the analytics roadmap, ensuring actionable insights that drive conversion, engagement, and retention across digital channels. You will partner with marketing, product, site merchandising, and technology teams to deliver advanced analytics, reporting, and predictive modeling.
Responsibilities:
· Develop and lead the customer and site analytics strategy, aligning with business objectives and KPIs.
· Oversee implementation and governance of analytics tools (e.g., Google Analytics, PowerBI, ActionIQ).
· Analyze customer journeys, segmentation, and lifetime value to inform personalization and targeting strategies.
· Drive site performance analysis, including funnel optimization, A/B testing, and conversion rate improvement.
· Build customer dashboards and reporting frameworks for executive and operational teams.
· Lead attribution modeling and ROI analysis for marketing and site initiatives.
· Partner with data engineering to ensure data integrity and accessibility.
· Manage a team of analysts and foster a culture of data-driven decision-making.
· Stay ahead of industry trends in analytics, privacy regulations, and emerging technologies.
Qualifications:
· 8+ years of experience in digital and customer analytics, with at least 3 years in a leadership role.
· Expertise in web analytics platforms (Google Analytics), CDP (ActionIQ), and data visualization tools (Looker, PowerBI).
· Strong understanding of eCommerce KPIs, customer behavior analysis, and site optimization.
· Experience with SQL and data manipulation; familiarity with predictive modeling and machine learning is a plus.
· Excellent communication skills and ability to influence senior stakeholders.
· Proven track record of building and leading high-performing analytics teams.
Preferred Skills:
· Experience with PowerBI and SQL
· Experience with Customer Data Platforms (CDPs) and personalization engines.
· Experience with web analytics platforms (Google Analytics)
· Knowledge of privacy and data compliance (GDPR, CCPA).
· Familiarity with experimentation platforms.
· Familiarity with Shopify
· Strong business acumen and ability to translate insights into action.
Rules we live by | Rules you live by
Be a Good Human | Be original, be authentic. Stand for diversity, equitability & inclusivity
Have No Fear | Innovate and solve problems
Own Every Decision | Work together and get results
Quality Matters | Not only with product, but we see it in our people
Make Shit Happen | Be disciplined, be competitive
Benefits
This role is based in our Meatpacking District, NYC office, with a four-day in-office schedule.
rag & bone is an EEO/Affirmative Action Employer. No employee or applicant is discriminated against because of race, color, sex (including pregnancy), age, national origin, religion, sexual orientation, gender identity, gender expression, parental status, status as a veteran, and basis of disability or any other federal, state or local protected class.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The employee is regularly required to sit; use hands to finger, handle, or feel and talk or hear. The employee is occasionally required to stand; walk; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl; and taste or smell. The employee must occasionally lift and/or move up to 30 pounds. Specific vision abilities required by this job include close vision. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
About rag & bone
From our origins in New York in 2002, rag & bone was founded on a belief of uncompromising ideals: a commitment to doing things the right way, not the easy way. To making things that are as original as they are timeless. To being true to ourselves, even when that truth sets us apart from the mainstream.
We still believe in the same principles we started with: the easy elegance of classic British tailoring, the authenticity of American workwear, and the originality of our home city, New York. As New Yorkers, community and authenticity have become synonymous with our brand. An inclusive environment at rag & bone upholds our original values by encouraging employee connection and empowering each individual to have a voice on policy, process and collaboration for a more equitable future.
Job Summary:
Rag & bone is seeking a Director of Digital Analytics & Customer Insights to lead our data-driven strategy for understanding customer behavior and optimizing site performance. This role will own the analytics roadmap, ensuring actionable insights that drive conversion, engagement, and retention across digital channels. You will partner with marketing, product, site merchandising, and technology teams to deliver advanced analytics, reporting, and predictive modeling.
Responsibilities:
· Develop and lead the customer and site analytics strategy, aligning with business objectives and KPIs.
· Oversee implementation and governance of analytics tools (e.g., Google Analytics, PowerBI, ActionIQ).
· Analyze customer journeys, segmentation, and lifetime value to inform personalization and targeting strategies.
· Drive site performance analysis, including funnel optimization, A/B testing, and conversion rate improvement.
· Build customer dashboards and reporting frameworks for executive and operational teams.
· Lead attribution modeling and ROI analysis for marketing and site initiatives.
· Partner with data engineering to ensure data integrity and accessibility.
· Manage a team of analysts and foster a culture of data-driven decision-making.
· Stay ahead of industry trends in analytics, privacy regulations, and emerging technologies.
Qualifications:
· 8+ years of experience in digital and customer analytics, with at least 3 years in a leadership role.
· Expertise in web analytics platforms (Google Analytics), CDP (ActionIQ), and data visualization tools (Looker, PowerBI).
· Strong understanding of eCommerce KPIs, customer behavior analysis, and site optimization.
· Experience with SQL and data manipulation; familiarity with predictive modeling and machine learning is a plus.
· Excellent communication skills and ability to influence senior stakeholders.
· Proven track record of building and leading high-performing analytics teams.
Preferred Skills:
· Experience with PowerBI and SQL
· Experience with Customer Data Platforms (CDPs) and personalization engines.
· Experience with web analytics platforms (Google Analytics)
· Knowledge of privacy and data compliance (GDPR, CCPA).
· Familiarity with experimentation platforms.
· Familiarity with Shopify
· Strong business acumen and ability to translate insights into action.
Rules we live by | Rules you live by
Be a Good Human | Be original, be authentic. Stand for diversity, equitability & inclusivity
Have No Fear | Innovate and solve problems
Own Every Decision | Work together and get results
Quality Matters | Not only with product, but we see it in our people
Make Shit Happen | Be disciplined, be competitive
Benefits
- Paid Time Off
- Clothing Allowance
- Generous Employee Discount
- Paid Parental Leave
- Membership to Calm and access to other wellness benefits
- Medical, dental, vision and ancillary benefits
- 401k
This role is based in our Meatpacking District, NYC office, with a four-day in-office schedule.
rag & bone is an EEO/Affirmative Action Employer. No employee or applicant is discriminated against because of race, color, sex (including pregnancy), age, national origin, religion, sexual orientation, gender identity, gender expression, parental status, status as a veteran, and basis of disability or any other federal, state or local protected class.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The employee is regularly required to sit; use hands to finger, handle, or feel and talk or hear. The employee is occasionally required to stand; walk; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl; and taste or smell. The employee must occasionally lift and/or move up to 30 pounds. Specific vision abilities required by this job include close vision. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
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