Director of Brand Marketing | Hybrid - Schaumburg, IL

Job Summary & Responsibilities

The Director of Brand Marketing will work closely with the VP of Digital Marketing to drive branding efforts on behalf of all Perdoceo institutions. This key position requires a successful brand marketing track record and a relentless focus on ensuring all teams and prospective students understand the value propositions for each of Perdoceo’s diverse brands. This role must deliver in a strategic capacity but will also manage a team that must execute at the day to day level.

As a member of the Perdoceo Corporation marketing team this position is responsible for overseeing the implementation, execution and day-to-day management of branding efforts by partnering closely with internal departments, outside media agencies and vendors. The Director of Brand Marketing should have a combination of branding, advertising, content and analytics skills in order to fuel efficient growth via performance marketing channels enabling each institution to reach strict monthly/quarterly business goals. The Director Brand of Brand Marketing plays an integral role across the organization and builds relationships with internal teams; including Media, Content, Compliance, Regulatory and Academics.

DUTIES & RESPONSIBILITIES

• Set overall brand strategy and establish strategic, integrated campaigns to achieve business objectives; drive initiatives tied to the brand marketing functions including quarterly and yearly messaging/marketing planning and refreshes.
• Responsible for managing the branding process, driving efficiencies and ensuring quality for all assets that drive in market performance; oversight of brand guidelines, positioning and overarching creative development.
• Partner with internal marketing departments, operations departments and agencies to create a cohesive brand marketing strategy; work with compliance to ensure marketing flows and collateral are to Perdoceo standards.
• Oversee all institution events, managing entire planning process including event logistics, communications, branding and staffing.
• Manage internal communications ensuring marketing and broader teams understand each institution’s brand positioning and messaging tactics
• Lead organic social team fostering engagement with current and prospective students alike while storytelling each institutions value propositions.
• Proficiently manage financial projections and operate within budget
• Serve as a key brand liaison for all internal clients and external media contacts
• Supervise team member projects to be completed on time and on budget
• Work collaboratively with university departments and key employees within those areas to problem solve and provide the optimal brand marketing output
• Organize and manage reporting efforts on key campaigns to make data-driven decisions

QUALIFICATIONS

• Bachelor’s degree in business, marketing or relevant degree.
• Minimum 7 years of brand marketing experience; agency experience a plus.
• Self-motivated individual with an ability to navigate a complex, multi-layered, matrixed organization and create a collaborative environment among cross-functional departments.
• Experience with marketing strategy and marketing plan development.
• Ability to successfully manage multiple complex projects simultaneously.
• Strong ability to identify market trends and influences addressing prospective student needs and opportunities.
• Must be comfortable presenting and communicating to all levels of management and have the ability to coordinate feedback from internal and external cross functional teams
• Superior organizational skills to establish/maintain productive cross-functional relationships in a collaborative team-based environment.
• Excellent written and verbal communication skills (including presentation and facilitation)
• Ability to work in a fast-paced, results and deadline driven environment.
• Experience leading relationships with external agencies and partners.
• While the role is mostly remote, there will be instances, generally once per month, reporting to an office will be required to complete certain tasks. 

What we offer*

• Salary Range between $99,000 and $140,000 per year
• Paid time off
• Paid sick leave
• Paid holidays
• Comprehensive medical, pharmaceutical, dental, and vision benefits
• Health savings and flexible spending accounts
• 401(k) savings plan with company match
• Employee Stock Purchase Plan (ESPP)
• Company paid life insurance and disability insurance - subject to eligibility
• Company paid tuition assistance -- subject to eligibility and approval
• Employee Assistance Program (EAP)
• Prenatal and adoption assistance
• Additional ancillary programs are available upon benefit enrollment eligibility

*Most benefits apply to full-time employees. Some benefits apply to part-time employees as well. Benefits may vary by location and position and are subject to change at any time. Ask your recruiter for full details and information about eligible dependents.

Equal Opportunity Employer

Perdoceo Education Corporation is committed to a policy of equal employment opportunity and considers all persons without regard to age, color, disability, genetic information, marital status, national origin, race, religion, sex, sexual orientation, veteran status or any other status protected by applicable federal, state or local law.

Pay Range

Between $99,800 to $140,000 annually

Compensation & BenefitsPaid time off * Paid sick leave * Paid holidays * Comprehensive medical, pharmaceutical, dental, and vision benefits * Health savings and flexible spending accounts * 401(k) savings plan with company match * Employee Stock Purchase Plan (ESPP) * Company paid life insurance and disability insurance - subject to eligibility * Company paid tuition assistance - subject to eligibility and approval * Employee Assistance Program (EAP) * Prenatal and adoption assistance * Additional ancillary programs are available upon benefit enrollment eligibility *Most benefits apply to full-time employees. Some benefits apply to part-time employees as well. Benefits may vary by location and position and are subject to change at any time. Ask your recruiter for full details and information about eligible dependents.