Lead and execute marketing across five business units: sales enablement, brand and messaging, AI positioning, digital presence and SEO, go-to-market and cross-sell strategies. Manage agencies, develop collateral and content, support sales with prospect tools, track cross-sell pipeline, and oversee events to drive B2B growth in insurance and financial services.
ARMStrong Insurance Services is the leading and most trusted name in the world of debt recovery and financial solutions. With a track record of excellence and reliability, we have proudly served businesses across various industries for decades, ensuring efficient B2B collections and tailored debt recovery solutions. As the parent company, ARMStrong is proud to own and operate Brown & Joseph, Paragon, NEIS and SubroIQ, each a powerhouse in its own right, providing specialized expertise in debt management and financial services.
Brown and Joseph is seeking a Director of Marketing as we continue to grow our team! This position will own and drive the marketing function across its five business units. This is a hands-on, player-coach role for a senior marketer who is equally comfortable thinking strategically and executing directly. The Director of Marketing will report to the Chief Strategy Officer and work closely with business unit leaders and the sales organization to sharpen positioning, strengthen client-facing materials, and enhance the cross-sell strategy across business units.
This role is well-suited for a B2B marketing professional with deep experience in insurance or adjacent financial services who thrives in a fast-paced, entrepreneurial environment and is comfortable being both a strategic contributor and a doer.
Job Responsibilities:
Sales Enablement
Job Requirements:
Compensation and Benefits:
We look forward to you joining our team!
Brown and Joseph is seeking a Director of Marketing as we continue to grow our team! This position will own and drive the marketing function across its five business units. This is a hands-on, player-coach role for a senior marketer who is equally comfortable thinking strategically and executing directly. The Director of Marketing will report to the Chief Strategy Officer and work closely with business unit leaders and the sales organization to sharpen positioning, strengthen client-facing materials, and enhance the cross-sell strategy across business units.
This role is well-suited for a B2B marketing professional with deep experience in insurance or adjacent financial services who thrives in a fast-paced, entrepreneurial environment and is comfortable being both a strategic contributor and a doer.
Job Responsibilities:
Sales Enablement
- Own and continuously improve client-facing marketing collateral across all five business units, including capability decks, one-pagers, and leave-behinds tailored to specific buyer roles including claims leadership, CFOs, and underwriting.
- Work closely with the Chief Strategy Officer and business unit leaders to develop new ideas and approaches for how ARMStrong presents its services to the market.
- Build and maintain a library of prospect dossiers and meeting prep tools to equip sales reps with personalized conversation hooks and competitive intelligence ahead of prospect meetings.
- Partner with sales leadership to identify and reduce administrative burdens on reps, freeing capacity for prospect engagement and cross-sell activity.
- Support the cross-sell strategy by developing materials and tracking tools that help reps identify and act on multi-BU opportunities within existing client relationships.
- Own and evolve the brand identity, messaging, and visual standards for ARMStrong and each of its five business unit brands, ensuring consistency and differentiation across all touchpoints.
- Develop clear, compelling positioning for each business unit that resonates with P&C company buyers and distinguishes ARMStrong from competitors
- Lead the development of ARMStrong's AI positioning and messaging strategy, helping the company articulate its AI capabilities clearly and credibly to the market.
- Ensure all sales materials, website content, and external communications reflect a coherent and up-to-date point of view on how ARMStrong uses AI to deliver better outcomes for P&C companies.
- Own and continuously improve the websites for ARMStrong and each business unit, working with agency partners to ensure they effectively communicate value propositions, reflect the company's scale and credibility, and support inbound interest.
- Develop and execute an SEO strategy to improve organic visibility across relevant P&C insurance search terms and buyer intent signals.
- Oversee content strategy including case studies and white papers that support business development and reinforce ARMStrong's market authority.
- Partner with the Chief Strategy Officer and business unit leaders to refine and execute go-to-market plans for ARMStrong's services, with particular focus on cross-sell strategy across the five BUs.
- Develop and maintain cross-sell tracking and reporting tools that give leadership visibility into pipeline activity, conversion rates, and opportunities across business units.
- Manage conference and event strategy, including coordination of ARMStrong's presence, pre and post-event sales enablement materials, and follow-up outreach to maximize the return on each event.
- Monitor competitive activity and market trends across relevant insurance services verticals, translating insights into actionable positioning updates.
Job Requirements:
- 7-10 years of B2B marketing experience, with at least 3 years in a senior or director-level role.
- B2B marketing expertise is the most important qualification. Experience working in the P&C insurance industry, whether at a carrier, broker, insurtech, or other insurance services company, is strongly preferred but not required.
- Proven ability to operate as a player-coach: comfortable developing strategy and executing directly, without relying on a large internal team.
- Strong writing and communication skills, with the ability to translate complex service offerings into clear, compelling narratives for insurance industry buyers.
- Demonstrated ability to develop and improve positioning and messaging, including experience helping a company articulate a technology or AI-related value proposition.
- Experience with Salesforce CRM and modern marketing tools.
- Comfortable leveraging AI tools to enhance marketing productivity and output, including content development, research, competitive intelligence, and sales enablement. An interest in staying current on how AI is reshaping marketing execution is important.
- Familiarity with SEO best practices and comfort working with web and content agencies to improve organic presence.
- Bachelor's degree required.
Compensation and Benefits:
- Salary range is $115,000 – $125,000 per year
- Excellent benefit package with health, dental, vision, life and disability coverage options
- 401(k) retirement plan option with company matching
- Generous paid time off policy - start with 18 days per year
- Paid holidays immediately upon hire - 7 standard holidays & 2 floating holidays of your choice
We look forward to you joining our team!
ARMStrong Insurance Services Itasca, Illinois, USA Office
One Pierce Pl Suite 700W, Itasca, Illnois, United States, 60143
Similar Jobs
Fintech • Software • Financial Services
Lead vision, strategy, and execution for NinjaTrader.com and sub-brands to drive acquisition and revenue. Own SEO/AEO, CRO, site health, performance, migrations, and international expansion. Build and manage a cross-functional website team and translate analytics into executive-level insights and roadmaps.
Top Skills:
AhrefsCmsGa4Google Search ConsoleHreflangScreaming FrogSemrush
2 Days Ago
Easy Apply
Easy Apply
Fintech • News + Entertainment • Software • Financial Services
Lead brand and product marketing strategy, owning messaging, launches, creative production, and communications. Build product marketing discipline, manage FINRA-compliant review workflows, measure brand health, and partner cross-functionally to drive adoption, revenue, and CAC improvements. Hire, develop, and scale teams and production processes while ensuring message consistency and regulatory compliance.
Artificial Intelligence • Professional Services • Business Intelligence • Consulting • Cybersecurity • Generative AI
Lead alliance and partner marketing strategy for Salesforce, driving revenue growth, brand visibility, and channel performance. Develop channel strategies, manage partner relationships, use market research and analytics, mentor teams, and promote innovative digital marketing initiatives to capture business opportunities and enhance customer experience.
Top Skills:
Salesforce
What you need to know about the Chicago Tech Scene
With vibrant neighborhoods, great food and more affordable housing than either coast, Chicago might be the most liveable major tech hub. It is the birthplace of modern commodities and futures trading, a national hub for logistics and commerce, and home to the American Medical Association and the American Bar Association. This diverse blend of industry influences has helped Chicago emerge as a major player in verticals like fintech, biotechnology, legal tech, e-commerce and logistics technology. It’s also a major hiring center for tech companies on both coasts.
Key Facts About Chicago Tech
- Number of Tech Workers: 245,800; 5.2% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: McDonald’s, John Deere, Boeing, Morningstar
- Key Industries: Artificial intelligence, biotechnology, fintech, software, logistics technology
- Funding Landscape: $2.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Pritzker Group Venture Capital, Arch Venture Partners, MATH Venture Partners, Jump Capital, Hyde Park Venture Partners
- Research Centers and Universities: Northwestern University, University of Chicago, University of Illinois Urbana-Champaign, Illinois Institute of Technology, Argonne National Laboratory, Fermi National Accelerator Laboratory
