Enterprise ABM Marketing Manager

TCP is committed to cultivating a diverse and inclusive team. However, we are not able to sponsor visas for this role. 

About TCP (TimeClock Plus):  
  

For more than 30 years, TCP has helped organizations engage their people by providing flexible, mobile timekeeping and workforce management solutions. Trusted by tens of thousands of customers and millions of users, TCP delivers best-in-class technology and personalized support to organizations of all sizes in the public and private sector to meet their complex timekeeping, employee scheduling, leave management and other workforce needs. We recently embraced our new, refreshed brand which we feel fully embodies our commitment to innovation while also completing our first acquisition of Humanity, an industry-leading cloud-based scheduling platform. Growth is happening and our vision for a successful future is clear - We'd love for you to join us on this journey! For more information on TCP, visit www.tcpsoftware.com or follow us on LinkedIn or Facebook. 

TCP is looking for a driven, strategic Enterprise ABM Marketing Manager to own account-based programs that directly support our enterprise sales team. This is a pipeline and revenue-focused position built around one goal: helping our enterprise sales reps open doors, grow relationships, and close deals in their target accounts.  

You will collaborate closely with our enterprise sales team to ensure the seamless alignment between our marketing and sales efforts. You'll work with our enterprise account executives to build and execute tailored multi-channel campaigns for high-priority accounts. You'll know your reps' books of business as well as they do, and you'll be the person they call when they need to get the right message in front of the right stakeholder. This role requires a strategic thinker with a passion for data-driven marketing and a strong ability to build relationships across teams. 

What you’ll be doing:

Account strategy and planning 

• Partner with enterprise AEs to build account plans that define target personas, buying committees, and engagement priorities for top accounts 

• Develop account intelligence briefs that arm sales with relevant company context, business challenges, and buying signals before prospect outreach 

• Maintain and refine target account lists in coordination with sales leadership and revenue operations 

• Track account engagement signals and surface insights that help reps prioritize outreach timing 

Campaign execution 

• Design account-specific campaigns and work with the appropriate teams to launch programs across email, paid media, direct mail, and other channels all built around the account's unique context and stage in the buying cycle 

• Build personalized content assets (one-pagers, landing pages, executive briefs, etc.) tailored to specific accounts, industries, and buyer personas 

• Work closely with our events team to coordinate executive-level engagement programs such as invitation-only dinners, roundtables, and field events tied to key target accounts 

• Manage gifting, direct mail, and physical touchpoint programs that create meaningful moments in target accounts 

Sales enablement and alignment 

• Act as the primary marketing partner for the enterprise sales team and attend deal reviews, account strategy sessions, and QBRs 

• Work with the product marketing team to build and maintain a library of account-specific sales tools including personalized pitch decks, ROI calculators, and industry-specific proof points 

• Coordinate with product marketing to ensure enterprise messaging and positioning aligns with what sales is hearing in the field 

• Brief sales reps on active campaign touches so they can engage accounts at the right moment with the right context 

Measurement and optimization 

• Track ABM program performance against pipeline influence, account engagement, and progression metrics  

• Report regularly on account-level engagement to sales and marketing leadership 

• Continuously test and iterate on messaging, channels, and tactics to improve account penetration and deal velocity 

How your success will be measured  

• Target account reach and engagement  

• Pipeline and revenue created within the segment  

• Campaign and program ROI 

• 5+ years of B2B marketing experience, with at least 2 years focused on account-based marketing in an enterprise or mid-market segment 

• Demonstrated ability to build strong working relationships with enterprise sales teams and operate as a true marketing-sales partner 

• Hands-on experience designing and executing multi-channel ABM campaigns — including digital, field, and direct programs 

• Familiarity with ABM platforms (Demandbase, 6sense, or similar), Marketing automation tools (Marketo preferred), and CRM (Salesforce) 

• Strong written communication skills with the ability to develop compelling, personalized content for executive audiences 

• Analytical mindset with comfort tracking pipeline influence, account engagement, and program ROI 

• Experience in workforce management, HCM, or enterprise SaaS is a plus 

• Ability to manage multiple projects and priorities independently 

• Strong analytical, problem-solving, and project management skills 

• Ability to communicate clearly, work cross-functionally, and influence outcomes across key stakeholders 

Physical Requirements:

• Prolonged periods sitting at a desk and working on a computer.
• Must be able to lift up to 15 pounds at times.
• Travel up to 10%

• Competitive salary plus uncapped commission 

• 20 Days of PTO (Paid Time Off) and 13 days of companywide holidays 
• 8 hours to volunteer and impact the community 
• Comprehensive benefits (Health/Dental/Vision/ 401K) 
• The work/life set up you need to be successful. 
• Employee Choice Benefit