Forums - Section Marketing Specialist

The American Bar Association (ABA) was founded on a commitment to advance the rule of law in the United States and beyond by providing practical resources for legal professionals, conducting law school accreditation, developing model ethics codes and more. Today, the ABA remains a member-based organization that works to ensure access to justice for all, a fair legal process, and respect for the rule of law at home and across the globe.

The ABA is committed to service and refining the standards that guide the legal profession. ABA staff are provided multiple types of continuing education and career development opportunities. Your work will help eliminate bias, enhance diversity, and advance the rule of law throughout the US and around the world.

The ABA recognizes the value staff contribute to our success through a generous benefits package that protects their health and their financial security.  The ABA’s wide array of benefit offerings include 401(k), medical, dental, vision, flexible spending accounts, health spending accounts, supplemental life and disability insurance, prepaid legal programs, and a complimentary membership to the American Bar Association, which offers additional benefits.
Flexible/hybrid work arrangements may be available for residents of CA, DC, IL, IN, MD, MI, MN, TX, VA, and WI.  Residency requirements may apply. ABA employees are eligible to apply for the Public Service Loan Forgiveness Program (PSLF). 
 

Job Summary/General Purpose of Job

• Develop strategic direction and marketing plan for all entity offerings.  This includes but is not limited to creating cohesive brand awareness, developing message platforms, marketing entity activities and achievements, honing the entity’s public perception, identifying suitable target audiences and establishing effective marketing efforts. 

Essential Job Functions and Responsibilities (listed in order of importance and/or time spent)

• Develop strategic marketing plan, including tactics such as branding, cost-benefit analysis, strategic goals and non-dues revenue generation initiatives.
• Integrate all entity marketing and communication efforts.
• Market products, events and other services, such as sponsorships. Responsible for major revenues streams.
• Serve as member liaison, which may include staffing member committees.
• Perform research and data analysis to aid in strategic decision making.
• Mentor and coach marketing staff of entity.
• Other duties as assigned.

Required Education, Qualifications, Experience

• Bachelor’s degree from four-year college or university (or equivalent experience)
• Minimum of 5-7 years marketing and communications experience with a minimum of 2 years experience in the membership association context.
• Proven experience in marketing plan development, administration and evaluation required.
• Written/Oral Communications Skills – Advanced
• External Resource/Vendor Management – Advanced
• Financial Management and Budget – Advanced
• Project/Campaign Management – Advanced
• Office software: Microsoft Office Suite, Relational database software, campaign management tools.

Preferred Education, Qualifications, Experience

• Master’s Degree (Preferred)

Physical Requirements

• Typical office work environment.

Extent of Travel Required in the Job

• Light to moderate travel.