Manage and optimize B2B paid social, display, ABM, and emerging advertising campaigns across LinkedIn, Meta, Reddit, 6sense, and StackAdapt. Monitor budgets, pacing, bids, performance, tracking, and reporting; identify testing opportunities; build campaigns from supplied creative and copy; and provide strategic recommendations aligned with demand generation and pipeline goals.
We’re looking for an experienced Senior B2B Paid Media Specialist to support the paid social and display strategy and execution for an established B2B technology company. This is a hands-on role for someone who can work directly within advertising platforms, continuously optimise campaign performance, and bring strategic recommendations to the wider Demand Generation team.
Engagement Details
- Freelance / contract
- 10–20 hours per week
- Potential 12-month engagement
Requirements
Responsibilities
- Manage and optimise campaigns across LinkedIn, Meta/Facebook and Reddit.
- Manage paid display and ABM activity across platforms such as 6sense and StackAdapt.
- Monitor budgets, pacing, bids and campaign performance.
- Build campaigns using creative and copy supplied by internal teams.
- Identify testing and optimisation opportunities to improve performance.
- Support conversion tracking, measurement and reporting.
- Provide strategic recommendations while remaining actively hands-on in campaign execution.
- Explore opportunities across programmatic display, CTV and podcast advertising.
- Partner with the Demand Generation team to align paid media with pipeline objectives.
Requirements
- Strong B2B SaaS or B2B technology paid media experience.
- Hands-on expertise with LinkedIn Ads and Meta Ads.
- Strong understanding of B2B demand generation and full-funnel marketing.
- Experience managing and optimising meaningful paid media budgets.
- Strong analytical, optimisation, and communication skills.
- Experience with Reddit, 6sense, StackAdapt, programmatic, CTV or podcast advertising is highly desirable.
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With vibrant neighborhoods, great food and more affordable housing than either coast, Chicago might be the most liveable major tech hub. It is the birthplace of modern commodities and futures trading, a national hub for logistics and commerce, and home to the American Medical Association and the American Bar Association. This diverse blend of industry influences has helped Chicago emerge as a major player in verticals like fintech, biotechnology, legal tech, e-commerce and logistics technology. It’s also a major hiring center for tech companies on both coasts.
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