Freelance Marketing Science Analyst

As a Freelance Marketing Science Analyst, your curiosity never ends. The next question is always on your mind, helping you demonstrate the value of marketing science to internal and external stakeholders. You bring in 2+ years of experience, leading others in delivering Marketing Science projects across a broad range of initiatives, with a demonstrated expertise in at least two of the following areas: tracking and measurement, implementation, reporting, data visualization, testing and evaluation, data integration, or statistical modeling. You have experience optimizing digital marketing efforts by systematically using data-driven insights, and enjoy collaborating with others.

Please note that this role is a 6-8 week contract opening with an opportunity for extension.

You will:

• Ensure that the analyses, reports, dashboards, and other deliverables created by the team fulfill client needs.
• Lead the integration and mapping of data sources into Tableau using SQL, Python, or R.
• Build and design a net new dashboard in Tableau. 
• Shape analytics content and provide point of view on methodology and technology.
• Lead the ideation, development and execution of measurement strategies and frameworks.
• Assist in mapping and implementing data flows and ensure compliance with data governance protocols.
• Manage, develop and motivate analysts: participate in resourcing, hiring and training planning.
• Manage daily operations, prioritization, resourcing, and overall analytics delivery of the analytics stack (Google Analytics 4, Google Tag Manager, Adobe Analytics, etc.)
• Direct and support analyst as they implement and manage website tags and media pixels for ad platforms such as Google Ads, Campaign Manager, Meta, Twitter, Pinterest, LinkedIn, Reddit, etc.
• Keep abreast of product updates (Adobe Launch Tag Management System), best practices and proactively follow up with required changes in our implementation and appropriate communications.

You have:

• 2+ years' experience in Digital Analytics implementation. 
• B.S. degree in a quantitative or technical field. Including but not limited to economics, mathematics, business, finance, social sciences, computer science, or information management. M.S. degree preferred.
• Experience with visualization platforms, Tableau is preferred.
• Advanced Microsoft Excel and Microsoft Office skills, with strong verbal and written communication skills, considerable experience presenting directly to clients.
• Expertise in media measurement. 
• Experience with Web Analytics Tools, Adobe Analytics is preferred. 
• Experience with Tag Management Systems, GTM is preferred. 
• Expertise in Python, R, SQL, or other business-relevant statistical programming language.
• Experience utilizing paid media platforms (Google, DV360, Meta, TikTok, Pinterest, YouTube, LinkedIn, etc.)
• Expertise with at least two of the following: data architecture (ETL/data integration), automated data ingestion + reporting, data science and statistical programming, testing and personalization, data visualization, website systems implementation.
• Experience with ETL techniques, and some involvement in data architecture.
• Experience with two or more testing platforms such as Monetate, Adobe Target, Piano, etc.
• UTM tracking experience. 

What We Offer

• Global maternity and parental leave
• Competitive benefits packages
• Vacation, compassionate leave, wellness days, and flex days
• Six free therapy sessions through Therify 
• Access to online services for families and new parents 
• Hybrid work options
• Summer Fridays (off at 3:00 PM local time every Friday)
• Diversity and Inclusion Board with 12 affinity groups
• Funding towards internal learning and development 
• Enterprise-wide employee discounts

The Talent Team at Critical Mass is focused on ensuring we provide the best training, onboarding, and employee experience possible! Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week. The ask stems from our want to:

Strengthen opportunity for continuous learning.
Improve collaboration and team relationships.
Increase employee engagement.

This hybrid model balances the need for individual flexibility while maintaining the relentless customer focus we provide at CM. We understand that not everyone may feel comfortable with this expectation, so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.