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Freelance Social Media Strategist (Film & Entertainment)

Reposted 3 Days Ago
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In-Office or Remote
Hiring Remotely in Austin, TX
Mid level
In-Office or Remote
Hiring Remotely in Austin, TX
Mid level
Freelance strategist defines and executes audience growth and content strategies across Instagram, TikTok, and other platforms. Responsibilities include short-form video (Reels), community and creator partnerships, audience segmentation, and high-level paid social recommendations aligned with brand objectives.
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We are seeking a Freelance Social Media Strategist to define and execute a high-level social growth strategy. The role focuses on audience development, content strategy, short-form video, and paid social recommendations across Instagram, TikTok, and other relevant platforms. Paid media is included but secondary to building an authentic, engaged community and brand identity.


RequirementsResponsibilities
  • Develop an audience growth strategy across Instagram, TikTok, and other social platforms.
  • Advise on content pillars, themes, and positioning for a distinctive social brand.
  • Recommend Reels and short-form video strategies, including content cadence and formats.
  • Build and manage community engagement initiatives and creator/fan partnerships.
  • Provide high-level paid media recommendations (Meta Ads, TikTok, YouTube) aligned with brand growth.
  • Define target audiences and advise on segmentation and growth opportunities.
  • Collaborate with the filmmaker and internal teams to align social strategy with broader brand objectives. 
Requirements
  • Proven experience in audience growth, social media strategy, and paid media for entertainment, media, or creator-led brands.
  • Expertise with Instagram, TikTok, Meta (Facebook), and short-form video content.
  • Strong understanding of community building and creator engagement.
  • Ability to operate independently as a freelance consultant while providing strategic guidance.
  • US-based or strong knowledge of the US film and entertainment audience preferred.

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