Growth Marketing Manager, Paid Search

Kin is on a mission to change home insurance from what it is to what it should be. Whether we’re leveraging data to create customizable coverage or providing claims service that goes above and beyond expectations, our members are at the heart of everything we do. In the face of ever-growing climate risk, they deserve an insurance company that cares about them. We aim to stick with our members through thick and thin.

We use efficient technology that lets homeowners buy directly from us to keep costs down. This is the essence of Kin. Our approach has fostered amazing growth, attracted marquee investors, and earned us accolades, including being named to:

• Built In Chicago's Best Places to Work, Midsize Companies (2021-2025).

• Forbes' America's Best Startup Employers (2021- 2024, Ranked #37 in 2024).

• Inc. 5000 Fastest-Growing Private Companies.

• Forbes’ Fintech 50.

Simply put, our people are what make us great – we need forward-thinking, inspired game-changers like you to join us in our mission.

So, What’s the Role?

We’re looking for a strategic and results-driven Growth Marketing Manager to take ownership of our Paid Search campaigns and drive acquisition efficiency. You’ll be responsible for managing and optimizing campaigns across Google and Bing Ads, ensuring we’re scaling effectively while maintaining strong unit economics. You thrive in a data-driven environment, love getting into the weeds of campaign performance, and are always looking for new opportunities to test and refine strategies.

Beyond Paid Search, you’re curious about other paid media channels and adaptable enough to pivot between platforms when needed. Your expertise in SEM, combined with your analytical mindset and creative problem-solving skills, will help shape Kin’s growth strategy and fuel our expansion.

A Day in the Life Could Include:

• Owning the creation, execution, and day-to-day operations of Google Ads and Bing Ads campaigns.

• Managing budgets efficiently to optimize CAC, policy binds, and total premium.

• Continuously refining keyword and negative keyword lists, bid strategies, audiences, and ad creative to maximize efficiency.

• Analyzing campaign performance data to uncover actionable insights and refine strategies.

• Collaborating with creative and product teams to test new copy, landing pages, and audience targeting approaches.

• Staying ahead of SEM trends, platform updates, and customer acquisition best practices.

• Conducting competitive and market analysis to identify new opportunities.

I’ve Got the Skills… But Do I Have the Necessary Ones?

• 5+ years of experience managing Google and Bing Ads accounts with $10M+ annual budgets.

• Bachelor's degree in Marketing, Business Administration, or a related field (Master’s degree a plus).

• Google Ads Certified, with a deep understanding of SEM best practices.

• Strong analytical skills, with experience using Google Sheets/Excel and data reporting tools like Looker or Tableau.

• Experience with A/B testing and statistical significance in ad performance measurement.

• Familiarity with other digital ad platforms (Meta, Display, YouTube, etc.).

• Excellent communication and collaboration skills—comfortable working cross-functionally.

• Detail-oriented with a passion for testing, learning, and optimizing.

Bonus Points:

• Experience in fintech or insurtech industries.

• Startup experience or comfort working in fast-moving environments.

• Hands-on experience with Google Tag Manager.

Oh, and don’t worry, we’ve got you covered! 

We offer a comprehensive benefits program, allowing you to choose the benefits that are best for you and your family including: Medical, Dental, Vision, Life Insurance and Disability Insurance options, an Employee Assistance Program, as well as elective voluntary benefits such as accident insurance, hospital indemnity, critical illness, legal assistance and pet insurance.  

• In addition to these benefits, we also are excited to offer the following: 

  • Competitive salary and equity  

  • 401K with a company match of up to 4%  

  • Flexible PTO for exempt employees, along with 8 company-observed holidays 

  • A paid parental leave program that provides 100% salary continuation of up to 14 weeks for birthing parents and 8 weeks for non-birthing parents 

  • Continuing education and professional development opportunities

Kin will accept applications for the role until June 30th, 2025

For Sales Agents and Customer Service Agents: These roles sit in any of the following 30 states: AL, AZ, CO, FL, ID, IL, IN, KS, KY, MA, MD, ME, MI, MN, MO, MT, NC, NE, NM, NV, NY, OH, OK, PA, SC, TN, TX, UT, VT, VA, WA, and WI.

For all other positions, these roles can sit in any of the following 40 states: AL, AR, AZ, CA (exempt only), CO, CT, FL, GA, ID, IL, IN, IA, KS, KY, MA, ME, MD, MI, MN, MO, MT, NC, NE, NJ, NM, NV, NY, OH, OK, OR, PA, SC, SD, TN, TX, UT, VT, VA, WA, and WI. Please only apply if you are able to live and work full-time in one of the states listed above.

State locations and specifics are subject to change as our hiring requirements shift.

About Kin

Kin is the only pure-play, direct-to-consumer digital insurer focused on the growing home insurance market. We make policies convenient and affordable through a technology platform that delivers a seamless user experience, customized options for coverage, and fast, high-quality claims service. Kin is a fully licensed carrier that offers coverage through its reciprocal exchanges which are owned by its policyholders. To learn more, visit www.kin.com.

EEOC Statement

Kin is proud to be an Equal Employment Opportunity and Affirmative Action Employer. We don't just accept difference – we honor it, nurture it, and celebrate it. We don’t discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.